The Motion: The Death ofMusic As We Know
What I cannot understand is people's continuous rants about the "death of our industry"...
Is it dead? Then how come you, me and all still have work?
I know for sure my music ain't dead. My neighbors have threatened to call the police if I didn't promise to stop hiding at home and cooking up the finest of hits.
This industry isn't dead. The death of the traditional system and medium which music is consumed is FORTUNATELY a victim as the world goes thru the most revolutionizing century of our civilization.
What happened during the Industrialization Revolution? It lasted about a century. The cause of it is plenty just like what we are going through.
We've been talking about the Space Age for decades. 2001 Space Odyssey, Star Wars, Back To The Future 2, etc....and you don't we were going to move towards it?
We are in the Digital Age and as everything moves towards not ever having to leave your couch....
It is only natural that we NOT ONLY accept it but start embracing it.
I don't want to be that person who sits around going "CDs don't sell nowadays".
I've met some record company bosses who still tell me "CDs just don't sell".
My political correct answer is nod. "yes, lo ban. its sad".
My real reply is:
"Shit, are u a fucking imbecile? I knew that since I was 17".
The truth is people will sit around and speak "wisdom" when they don't know what to do.
Truth is...we're 8 years past the "realization" that the industry is dead when it comes to CDs and LEGAL downloads.
Be honest, how many of us LEGALLY DOWNLOAD all the time?
There u go.
The answer is in the experience. How u define an experience is so broad that no one has been able to clearly define what our new "product" is.
Look at how much fun we have on alivenotdead. i have as much fun writing and reading other people's blog as anyone. What we seek is:
Information
Accessibility to stylemakers you may admire.
Anything current
Belonging to a community
Entertainment
These are all elements that new media provides.
I will continue this again.
But think about the bigger point for a minute:
What are searching for in the music industry?
The consumer is never going to pay for music again after Napster. So let's get over it. The consumer will always spend. Therefore called THE CONSUMER.
His wants and needs and above all expectations for quality and what defines it has changed and moved beyond his generation but to all those below too.
We're looking the right way. Just not down the right road.
take a picture, snap....