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  • We've been Ching Chonged by Spain!

    Wednesday, Aug 13, 2008 1:23PM / Standard Entry / Members only
    18 comments


    I've come to expect shit like this. 

    What are your thoughts?



    Spanish basketball team poses for offensive picture

    By Chris Chase


    Spain's Olympic basketball team posed for an advertisement prior to the Games which appears to show all its players slanting their eyes, a move that could offend its Olympic hosts in Beijing. The ads, for a Spanish courier company, appeared in the Spanish-language newspaper La Marca.

    As the uproar over the picture has grown today, more information about the advertising shot has come to light. The New York Times reports that Spain's basketball team is sponsored by Li-Ning Footwear, a Chinese company founded by Li Ning, the final torchbearer who was hoisted along the top of Beijing National Stadium during the Olympic Opening Ceremony finale. The ad reportedly references the Spanish team recently extending their contract with the footwear giant for another four years.

    The Spanish-language paper El Mundo has a piece debating whether the ad was racist that basically calls out the British press for trying to smear Spain's good name. But they miss the point. Whether the picture was made in good fun is irrelevant. It was a ridiculous idea that was bound to upset a lot of people.

    It's baffling that nobody involved in the picture -- from the photographers to the players -- even seemed to consider that this ad would be looked at negatively. Did it not occur to somebody that it might not be a good idea to mock an entire continent before the world's largest athletic competition that, by the way, happens to take place on that continent. Were they not aware of an invention called "the Internet" that allows pictures taken in Spain to be transmitted all over the world for the eyes of everyone?

    And now that the inevitable controversy has hit, they're still defending themselves when a simple, "the ad was in poor taste, we apologize" would have sufficed. This story would be slowing down if the Spanish Basketball team had apologized immediately. Now it's just picking up steam.

    The Organization of Chinese-Americans has released multiple statements condemning the picture. George Wu, deputy director of the group, said, "it is unfortunate that this type of imagery would rear its head during something that is supposed to be a time of world unity." Response in Beijing has been muted so far.

    Madrid is thought to be one of the frontrunners to land the 2016 Summer Games (the site will be announced next year). Could this controversy hurt Spain's chances of landing another Olympics?

    Interestingly, the Spanish basketball team took on China tonight, winning 85-75 in overtime. No word on whether Pau Gasol was on the receiving end of any elbows from Yao Ming. The Chinese crowd did have a message for the Spaniards though, booing vigorously during the game.




Entry comments (18)

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  • brianyang
    Official artist
    posted on Friday, Aug 15, 2008 1:28AM [Report]
    and it won't end:

    http://gawker.com/5037034/spanish-tennis-team-also-strikes-chinky+eyed-chinaman-pose
  • brianyang
    Official artist
    posted on Thursday, Aug 14, 2008 10:35PM [Report]
    i actually started to think after seeing this that racism is a concept that's really only a big deal in america.  what's the word for racism in chinese?  is there one?  (i'm sure there is, but i never heard of it).  europeans, asians, africans, they make fun of other nationalities i'm sure, but do they really understand how hurtful it is?  when they themselves are made fun of, do they respond like folks raised in america do?  is politically correct a term they get?  these spaniard basketball players genuinely seem clueless as to why it was wrong, even after being reprimanded.  it's sad, but like i said, i'm beginning to wonder whether it's only american educated folks who are offended.  it was an asian-american group (OCA) who issued a statement of how wrong this was.  i think about my own parents, whenever someone made fun of Chinese people growing up in our family, they didn't take it personally.  just last night, while i was getting chinese take-out, this older european (maybe croatian/serbian) man waiting next to me said that i looked like i should be in the Olympics.  my first instinct was to take the hot oil in the wok and throw it at his face since i thought, "oh, he sees a chinese person and just thinks i'm like those chinese athletes on TV, prick!"  then, i thought, this guy is older, from wherever he is, and he doesn't know any better.  i told him that he looked like the gymnastics coach of lithuania and he proclaimed that he wasn't insulting me, that it was because i was big or something like that.  

    i don't know.  are we hypersensitive when it comes to this stuff?  did asian american studies and the american ideal of all things and people being equal condition us to think this way?
  • estevenson
    Official artist
    posted on Thursday, Aug 14, 2008 10:06AM [Report]
    Never mind, I already saw the link to Yahoo! News. Kudos to you for reposting though.
  • estevenson
    Official artist
    posted on Thursday, Aug 14, 2008 10:02AM [Report]
    Yes, yes, a million times YES, Jason. Would you be OK if I put a link to this on my blog on Ningin.com? You said it so well.
  • vannesswu
    Official artist
    posted on Thursday, Aug 14, 2008 8:18AM [Report]
    f*ck'em~
  • unwoundclock
     
    posted on Thursday, Aug 14, 2008 3:13AM [Report]
    wtf? thats so rude.. i consider it offensive and racist.. ive had too many kids come up to me during my elementary school days and doing that slant eye thing to not consider it racist..
  • janechu
     
    posted on Thursday, Aug 14, 2008 12:34AM [Report]
    yea I saw this on the news... oh they are so "creative"

    *cough*
  • moonchild72
     
    posted on Wednesday, Aug 13, 2008 11:40PM [Report]
    That is the STUPIDEST photo I've ever seen in my life .. they're SUPPOSED to be ADULTS .. yet this image is the most childish and cruel thing I've ever seen.
  • Flagday
     
    posted on Wednesday, Aug 13, 2008 10:07PM [Report]
    Li Ning's business is done 99% in China according to Business Week and is just expanding internationally.  So what did this Chinese hero think he was doing with this ad campaign (which presumably was sold to the owners)?  So it might actually backfire on a homeboy.  What did the print say along with the stupid picture I wonder?  

    At the next contest, I think China should wear outrageous flamenco costumes riding charging bulls and throw tapas at the Spaniards.  That'll teach them a lesson.

    It's stupid, but as others said, it worked.  He's trying to go toe to toe with Adidas internationally, and this got him noticed, along with lighting the flame.  But he sure didn't want to light a fire under the Chinese masses.  They get really pissy.
  • Jaine
     
    posted on Wednesday, Aug 13, 2008 7:04PM [Report]
    omg that's pretty appalling - and trying to pass it off as an affectionate wink is nothing less than ignorance.
  • seantierney
    Official artist
    posted on Wednesday, Aug 13, 2008 4:16PM [Report]
    I was shocked, but not surprised. People do stupid stuff like this all the time. But like carmellarose said, it's 2008. What's next, another blackface photo?
  • carmellarose
     
    posted on Wednesday, Aug 13, 2008 3:33PM [Report]
    That's fucking ridiculous, makes me so damn mad and I'm not even Chinese. Stephen has a point, but it's like come on we're in the 21st century, you don't do shit like that, and a national team? Incredible! It's beyond immoral, and it's just idiotic.....discipline should be made.
  • daxphelan
    Official artist
    posted on Wednesday, Aug 13, 2008 3:21PM [Report]
    I'm going to take this out on some Mexicans.
  • bao3
     
    posted on Wednesday, Aug 13, 2008 3:20PM [Report]
    i'm a good ole boy from mississippi, so i love racist humor personally.  when it's done in good nature and jest, it's fine.  when there's mean intention to it, of course it's not.
  • stephen
     
    posted on Wednesday, Aug 13, 2008 3:17PM [Report]
    It's not what you say it's how you say it... I've become alot less sensitive to this kind of stuff. I'm not offended per se and I find it a little silly that some other people would get really angry over it. I'm more stunned by how ignorant and stupid if nobody in the creation of the ad thought it wouldn't have consequences...

    In any case, like I said, you can still do a good slant-eyed "chink" joke, but you just have to "say" it right... For instance, I found this Daily Show sketch f*cking hilarious:
    http://ccinsider.comedycentral.com/cc_insider/2008/08/rob-riggle-prof.html
  • Etchy
     
    posted on Wednesday, Aug 13, 2008 2:49PM [Report]
    time to start burning spanish  department stores in china!  

    Its a good thing Taco Bell of China closed up shop, or they would have probably been targeted too!
  • stunti
     
    posted on Wednesday, Aug 13, 2008 1:59PM [Report]
    I seems they reach they goal.
    Everybody is talking about this picture. And because it's a local brand it won't affect any of their business.
    It a good marketing strategy that doesn't mean it's right (it's the same kind of strategy that benetton is using)
    I'm pretty sure it's staged. They know what they were doing (so close from the Olympics). Look at the dragon on the floor.

    It's just bad they have to do that instead of a good viral video that make people laugh.
  • chungtsang
    Official artist
    posted on Wednesday, Aug 13, 2008 1:36PM [Report]
    It's crasy that the Spanish Newspaper try to debate if it's raist or not.  It's hard to interpret otherwise.  The fact they think it's debatable make the whole thing more racist.  

    It's like they offended us and tell us that we're wrong to be offended.

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  • Jason Tobin is a British-Chinese actor who currently lives in London, England and attended King George V School in Kowloon, Hong Kong. He is perhaps most well-known for his convincing role as the unst...

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