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Derrick Fong

Posted over 3 years ago | 0 people like this | Shared 0 times | 19 comments

ADIDAS - EASON PHOTOSHOOT

I admit it, I'm guilty.

I've been a bad boy.  Or a neglectful partner.  

Or to quote Pacino, "An absentee landlord".

Either way, I haven't been there and I've been neglecting my blogging duties.

I equate it to "working out at the gym syndrome".  You want to do it, you enjoy doing it and you know it's good for you BUT... It's something that you have to make the time to do.  It's something that can easily be pushed to "Oh, I can do it tomorrow", and of course we all know that tomorrow never comes.

And it's definitely not for lack of stuff to talk about.  The past 6 months or so have been quite adventurous and I've been involved in some incredible projects.  I've also done a lot of traveling, probably the most I've ever done in such a short period of time.  

So, in my defense, I have been justifiably working hard!

But enough about that.

Let's just forgive and forget, let bygones be bygones!

Derrick Fong, "Blogmeister" is BACK!

.......er...what were we talking about again?

Oh yes, that's right:

EASON IS ALL IN!!!

I was asked to do some behind-the-scenes shooting for Eason's latest photoshoot for Adidas's newest campaign - "Adidas is All In".  

I was also involved with their Shanghai rebranding launch a couple months back, which I will blog about soon.

They flew in the photographer, Matthew Williams, from Los Angeles.  He has worked with the likes of Kanye West and Lady Gaga, and will soon be working with legendary photographer, Nick Knight, in London.

The concept for the shoot was quite interesting and involved projecting large graphics onto the wall, balloons, a horse, and an ice cream truck!

Before Eason arrived, I had to stand in for the test shots![](/attachments/2011/06/02/03/61114_201106020329517.thumb.jpg)

Eason was a great photographic subject, and was always full of energy and jumping around.  He has such a playful nature, almost like a big kid!

They had about 8 outfits to get through and not a lot of time to do it in.

Then came the horse...Apparently the horse loved to eat Ice Cream, and it just so happened that we had an unlimited supply from the Ice Cream Truck![](/attachments/2011/06/02/03/61114_201106020338042.thumb.jpg)Then came the Ice Cream Truck...I mean, how could you NOT have fun in an Ice Cream Truck? =)Eason sure did!

Afterwards, we conducted an interview with both Eason and Matthew before wrapping up for the day.Scottie Hui was also my shooting partner![](/attachments/2011/06/02/03/61114_201106020349228.thumb.jpg)Overall, a fun day and both Eason and Matthew are super cool guys.  Keep an eye out for the pictures in most Adidas stores now![](/attachments/2011/06/02/03/61114_2011060203492210.thumb.jpg)


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Etchy 4d darth schoolgirl2b
Raffi says :
Welcome to 2011! Awesome pics. Looks like a lot of fun!!
Posted over 3 years ago | 0   0
Chungtsang 5b chungtsang
Chung Tsang says :
Was the Horse Wearing Adidas?
Posted over 3 years ago | 0   0
Rottendoubt a4 patrick
Patrick Lee says :
DERRICKtor of FONGtography!
Posted over 3 years ago | 0   0
Etchy 4d darth schoolgirl2b
Raffi says :
more eason than eason!
Posted over 3 years ago | 0   0
Etchy 4d darth schoolgirl2b
Raffi says :
Derrick Fong\'s stand-in is here!
Posted over 3 years ago | 0   0
Etchy 4d darth schoolgirl2b
Raffi says :
that\'s a pretty cool set up!
Posted over 3 years ago | 0   0
Etchy 4d darth schoolgirl2b
Raffi says :
for I second i thought they might be reproducing that seen from Sex and Zen for the adidas commercial... (insert bad taste joke about Eason here...)
Posted over 3 years ago | 0   0
Etchy 4d darth schoolgirl2b
Raffi says :
Kudos to the guy who has to hold the ice cream in his hand for that... :-O
Posted over 3 years ago | 0   0
Etchy 4d darth schoolgirl2b
Raffi says :
it has long been my dream to escape from the inside of an ice cream in such a bold fashion...
Posted over 3 years ago | 0   0
Photo 61114
Derrick Fong says :
Hahaha great comments! Thanks Etch!
Posted over 3 years ago | 0   0
Elena dd unset 18
elena ng says :
WO!W!! awesome man!
Posted over 3 years ago | 0   0
Elena dd unset 18
elena ng says :
like his energy!
Posted over 3 years ago | 0   0
Rottendoubt a4 patrick
Patrick Lee says :
pretty cool!
Posted over 3 years ago | 0   0
Photo 622246
Jing Xue says :
I like eason,and, good pictures!=)
Posted over 3 years ago | 0   0
Scottiehui 97 scottiehui
Scottie Hui says :
Shot by Fong! Gimme yo love!
Posted over 3 years ago | 0   0
Photo 38064
lol
Posted over 3 years ago | 0   0
Photo 446869
Alvin Lee says :
Thats hawt!!!
Posted over 3 years ago | 0   0
Default avatar
啊啊啊,陈奕迅!
Posted over 3 years ago | 0   0
Photo 95928
craig leeson says :
"Shot by Fong". We'll have to get you to shoot "I Shot Hong Kong" film festival. Then it'll be "I Shot Hong Kong Shot by Fong".
Posted over 3 years ago | 0   0

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Favorite Books A Thousand Paths To Zen, Shantaram, Smartbomb, Freakanomics, The Tipping Point, Blink, Bringing Down The House, The Game, Disney War, Ugly Americans, Busting Vegas, The 48 Laws of Power, Fast Food Nation, Red China Blues, The Puzzle Palace
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English Name Derrick Fong