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    Monday, Aug 22, 2011 12:24AM / Standard Entry / Members only

    I admit it, I'm guilty.

    I've been a bad boy.  Or a neglectful partner.  

    Or to quote Pacino, "An absentee landlord".

    Either way, I haven't been there and I've been neglecting my blogging duties.

    I equate it to "working out at the gym syndrome".  You want to do it, you enjoy doing it and you know it's good for you BUT... It's something that you have to make the time to do.  It's something that can easily be pushed to "Oh, I can do it tomorrow", and of course we all know that tomorrow never comes.

    And it's definitely not for lack of stuff to talk about.  The past 6 months or so have been quite adventurous and I've been involved in some incredible projects.  I've also done a lot of traveling, probably the most I've ever done in such a short period of time.  

    So, in my defense, I have been justifiably working hard!

    But enough about that.

    Let's just forgive and forget, let bygones be bygones!

    Derrick Fong, "Blogmeister" is BACK!

    .......er...what were we talking about again?

    Oh yes, that's right:


    I was asked to do some behind-the-scenes shooting for Eason's latest photoshoot for Adidas's newest campaign - "Adidas is All In".  

    I was also involved with their Shanghai rebranding launch a couple months back, which I will blog about soon.

    They flew in the photographer, Matthew Williams, from Los Angeles.  He has worked with the likes of Kanye West and Lady Gaga, and will soon be working with legendary photographer, Nick Knight, in London.

    The concept for the shoot was quite interesting and involved projecting large graphics onto the wall, balloons, a horse, and an ice cream truck!

    Before Eason arrived, I had to stand in for the test shots!

    Eason was a great photographic subject, and was always full of energy and jumping around.  He has such a playful nature, almost like a big kid!

    They had about 8 outfits to get through and not a lot of time to do it in.

    Then came the horse...

    Apparently the horse loved to eat Ice Cream, and it just so happened that we had an unlimited supply from the Ice Cream Truck!

    Then came the Ice Cream Truck...

    I mean, how could you NOT have fun in an Ice Cream Truck? =)

    Eason sure did!

    Afterwards, we conducted an interview with both Eason and Matthew before wrapping up for the day.

    Scottie Hui was also my shooting partner!

    Overall, a fun day and both Eason and Matthew are super cool guys.  Keep an eye out for the pictures in most Adidas stores now!

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Entry comments (19)

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  • craigleeson
    Official artist 
    posted on Monday, Aug 29, 2011 10:43AM [Report]
    "Shot by Fong". We'll have to get you to shoot "I Shot Hong Kong" film festival. Then it'll be "I Shot Hong Kong Shot by Fong".
  • qiaolina
    posted on Saturday, Aug 27, 2011 8:34PM [Report]
  • alvinlee
    Official artist 
    posted on Saturday, Aug 27, 2011 12:58PM [Report]
    Thats hawt!!!
  • emicoco
    posted on Friday, Aug 26, 2011 5:52PM [Report]
  • scottiehui
    Official artist 
    posted on Thursday, Aug 25, 2011 2:29AM [Report]
    Shot by Fong! Gimme yo love!
  • EmilyXue
    posted on Wednesday, Aug 24, 2011 9:46PM [Report]
    I like eason,and,
    good pictures!=)
  • rottendoubt
    posted on Monday, Aug 22, 2011 11:26AM [Report]
    pretty cool!
  • elena
    posted on Monday, Aug 22, 2011 1:27AM [Report]
    like his energy!
  • elena
    posted on Monday, Aug 22, 2011 1:27AM [Report]
    WO!W!! awesome man!
  • derrickfong
    Official artist 
    posted on Monday, Aug 22, 2011 1:11AM
    Hahaha great comments! Thanks Etch!
  • Etchy
    posted on Monday, Aug 22, 2011 1:05AM [Report]
    it has long been my dream to escape from the inside of an ice cream in such a bold fashion...
  • Etchy
    posted on Monday, Aug 22, 2011 1:03AM [Report]
    Kudos to the guy who has to hold the ice cream in his hand for that... :-O
  • Etchy
    posted on Monday, Aug 22, 2011 1:03AM [Report]
    for I second i thought they might be reproducing that seen from Sex and Zen for the adidas commercial...  (insert bad taste joke about Eason here...)
  • Etchy
    posted on Monday, Aug 22, 2011 1:02AM [Report]
    that\'s a pretty cool set up!
  • Etchy
    posted on Monday, Aug 22, 2011 1:02AM [Report]
    Derrick Fong\'s stand-in is here!
  • Etchy
    posted on Monday, Aug 22, 2011 1:01AM [Report]
    more eason than eason!
  • rottendoubt
    posted on Friday, Jun 3, 2011 1:10AM [Report]
    DERRICKtor of FONGtography!
  • chungtsang
    Official artist 
    posted on Thursday, Jun 2, 2011 1:56PM [Report]
    Was the Horse Wearing Adidas?
  • Etchy
    posted on Thursday, Jun 2, 2011 9:32AM [Report]
    Welcome to 2011!

    Awesome pics. Looks like a lot of fun!!

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  • Derrick Fong was born in Winnipeg, Canada but grew up and lives in...


  • Occupation:  CinematographerPhotographerAnimation / Special Effects
  • Gender: Male
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