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Brandon Sugiyama
DJ, 3D/ CAD建模或动画, 平面设计师
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Creative Inspiration: Nagi Noda

earlier this year, i came across this amazing Coca-Cola commercial.  i don't remember seeing it broadcast on television, but i thought it was genius!

Video: http://www.youtube.com/watch?v=vKGw_KYH63k

a cute story with really nice art direction PLUS (what i thought) was an incredibly original visual storytelling technique.  i had to watch it several times.

just now, i was watching a video clip on Chung Dha Lam's AnD blog.  the video is about how Japanese culture has impacted global culture and how the art and technology of Japan has been co-opted by the world.  there was a quick shot of what looked like the Coca-Cola commercial, but was obviously from Japan.

for a few minutes i was pretty pissed!  here was this amazing thing that i thought was so damn original only to find out that it was ripped off from a Japanese artist!

Google and DIGG put my anger to rest as i learned that the original concept was used in a music video directed by Nagi Noda, who also directed the Coca-Cola commercial. 

here's the original music video for Japanese recording artist Yuki.  the song is called "Sentimental Journey" and is directed by Nagi Noda.

Video: http://www.youtube.com/watch?v=UdvMKkhlQiQ

EDIT:  Here's a link to a page where they briefly explain how they made the Coca Cola spot.

15 年多 前 0 赞s  7 评论s  0 shares
45862083 0af2fd4d5d
i forgot how annoying yuki's voice is! thanks for reminding me! :-P
15 年多 ago
45862083 0af2fd4d5d
i wonder how they get the guys hanging in midair...
15 年多 ago
Photo 33427
Much respect to Coke for commissioning an visually creative ad over dull-as-dishwater product placement. Was that also one shot? I'm a big fan of long single-shot film tricks (assuming that was) ... Russian Ark for example. Thanks for the vid - wouldn't have seen it otherwise. re: hanging in mid air ... wires or CGI, both easily accomplished. I'm hoping it was wires. Non-CGI rules!
15 年多 ago
Photo 33427
Watching some more of Yuki's videos ... that clichéd "I'm a slightly bonkers Japanese girl" routine is an amusing art form and she's got it right down to the ground!
15 年多 ago
Djbam f8 djbam
here's a bit about how they made the Coca Cola spot: http://tinyurl.com/naginoda
15 年多 ago

关于

This is Brandon / Bam, a motion graphic designer / DJ now based in Brooklyn via San Francisco. Check out my portfolio at: www.invibe.com

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语言
english
位置(城市,国家)以英文标示
New York City, United States
性别
male
加入的时间
July 29, 2007