Iconic Italian premium lifestyle brand, DIESEL, is pleased to announce the grand opening of their flagship store in China's capital city of BEIJING on November 19th, 2010.
Diesel's founder and owner, Renzo Rosso and his son, Stefano Rosso flew in from their hometown of Bassano (Italy) to Beijing to help launch the event in true Diesel style. To celebrate this milestone event, Diesel wants everyone to see double happiness in RED! It's no coincidence that RED is the color of celebration in Chinese culture, and ironically, "Rosso" means RED in Italian!
And what would be a Diesel party be without seeing the faces of some of the hottest celebrities? Among the star studded crowd at the Diesel Grand Opening party included leading actress Yao Chen (who also happens to have 3.5 million Weibo followers), rising actor/musician Shawn Yue, actress/model Angelababy, international star Kelly Hu, upcoming actress Zhou Dong Yu, and Chinese supermodel, Du Juan. Other celebrities/personalities included actresses Yu Nan, Lin Peng, Chen Ran; actors Song Ning and Qin Jun Jie; international models Lu Yan, Danny Li, and Philip Huang; fashion designer/socialite Ye Ming Zi; jewelry designer Wan Bao Bao; director Alexi Tan; MTV VJ Zhu Zhu and rock band Super VC. Everyone was seeing red with double happiness during this one unforgettable night!
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