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Join us in celebrating the launch of the Diesel FW2011 collection
with a special album launch event and live performance by

JOSIE & THE UNI BOYS
"THE THIRD EYE"

Monday, July 11th
7:00 to 9:00PM
Diesel Planet Store
20 Queen's Road Central

RSVP
manbao@cmd.com.hk / 2989 1080

josie_k@diesel.com / 2167 1623

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24K Recap!

2010-12-22 14:58 / 会员可以看

Congratulations to 24 Herbs, Kolor, and Revolution on a great concert last night.
Here are some photos from the show (Sorry! They were taken from an iPhone!)

INTRO of the Show Video:

http://www.youtube.com/watch?v=yvHG2rnOFEM

THANKS TO THERESA, LORNA, ANTONIO AND ALL OF THE REVOLUTION TEAM!
24HERBS Respect!

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24K (24 Herbs x Kolor) Live At Star Hall

2010-12-20 13:20 / 会员可以看

Get your tickets now to see 24K (24 Herbs x Kolor)!
You can get them here at this LINK.

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DIESEL x UFFIE Collection (In Stores Now)

2010-12-02 11:57 / 会员可以看

The 'DIESEL + Uffie' label will grace 12 exclusive pieces combining leather and denim with intriguing cuts and mixed materials. The denims will express Diesel’s experience in the field of treatments with feminine rock details: dark blue satin turn-up and dedicated hardware applications customize for the occasion Hi-Vy, the skinny high-waist jeans and Debbie, the relaxed boy-friend option. To complete the look,

Uffie’s fans can choose among four sexy tops to be combined with the bravest biker leather jacket and an irresistible bi-coloured and appropriately named Night Warrior bag. But denim is never enough for Uffie and mixed with leather it is even sexier in the denim corset dress and jumpsuit with super slim fit where the leather inserts highlight shapes more than ever!

AT ALL DIESEL Retail Stores in Hong Kong.

Here are some items from the Uffie collection, worn by....UFFIE!

Also, in ORIENTAL DAILY today (for Chinese readers):

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Behind The Scenes video of the 55DSL x Project After Dark Photoshoot!

2010-11-28 20:58 / 会员可以看

Behind The Scenes video of the 55DSL x Project After Dark Photoshoot!
On a rainy Saturday afternoon at Our Wonderland café, Prodip invited his long time friends to be the first to test out the new clothes. Featuring Sam Lee, Michael Lau, Jun Kung, Simon Birch, Amy Kawamura and fellow LMF members Phat, Kit, MC Yan.

VIDEO by WHOT PRODUCTIONS (http://www.alivenotdead.com/kelilau)
PHOTOGRAPHY by DAN PAK @ FAST MANAGEMENT (http://www.alivenotdead.com/danpak)

Video:

http://www.youtube.com/watch?v=bEyJ8NkeDjQ

Video:

http://vimeo.com/16599313

The 55DSL x PROJECT AFTER DARK capsule collection will be available from November 2010 exclusively at the 55DSL store in Langham Place. Products will be periodically released from November to December 2010.

Keep your eyes in the sky for a burning asteroid or full moon and you will know when it’s time...

55DSL
LANGHAM PLACE
SHOP NO.9, Level 5
8 ARGYLE STREET, MONG KOK
+852 2915 7741

55DSL x PROJECT AFTER DARK 別注系列將於2010年11月起於朗豪坊55DSL店舖獨家發售。有關產品將於2010年11月至12月定期推出。

不妨仰觀天空，留意行星殞落或月圓現象，也許那便是推出之時...

55DSL
旺角亞皆老街8號

朗豪坊5樓9號舖
+852 2915 7741

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统计信息

FOR SUCCESSFUL LIVING -- From a pioneering jeans & casual brand to a global lifestyle icon....
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FOR SUCCESSFUL LIVING -- From a pioneering jeans & casual brand to a global lifestyle icon.

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear becoming a true alternative to the established luxury market. Continually attracting new fans from all around the world, the label's cult international following spans ever farther from the tranquil rolling hills of Molvena in northern Italy, home of the company's world headquarters.

Despite Diesel's extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. "Diesel Planet" has a population of 4,000 uniquely different people; this colorful, cosmopolitan crowd shares a passion for adventure and experimentation in every field, from fashion design and graphics to store interiors, retail and marketing. Diesel thrives on change: it produces no less than 3,000 new products each season and each one derives from a process of enormous creative freedom, thus ensuring constant innovation.

There's a unique characteristic flowing through each Diesel product, from clothing to ad campaigns. This approach is made possible by extraordinary teamwork behind the scenes. The Diesel Creative Team, headed by its long-time Creative Director Wilbert Das, comprises not only those who design clothing, but also the talents behind graphic design, advertising, events & shows, interiors, store windows and websites. Together, they create the Diesel universe.
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