A little thing from the 7′s last year..

Just came across this write up on one of the boxes we did for the sevens last year.. Pleased that the clients goal was matched exactly Here is an excerpt from Finance Asia’s Funny Money article March 26 2012.. Who had the best box?

…”Hats off too to UBS, which did perhaps a better job of sending a branding message on a smaller budget. A pit stop theme drew on its association with Formula 1 and, at the same time, allowed the bank to claim that it is in “pole position”. It also had a buffet and drinks table supported by tyres, where guests could “refuel” (the cup holders also looked like tyres). The wait staff wore pit-crew uniforms and the de rigour photo stand featured a trophy so you could pose like a Formula 1 winner. Clever, not costly, and good fun. Not surprisingly, the box was packed, and a senior banker was on hand throughout the weekend so clients were suitably wined and dined. The only thing missing was Sebastian Vettel…

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