Worldwide Expansion

Whilst sales in Austria doubled from year to year, sales volume growth got its biggest boost via international expansion. In 1994 the drink was launched in Germany, and in 1997 the international rollout got into full swing across entire Europe as well as in the overseas markets of North and South America and Australasia. The next big focus is Asia, with the Japanese market launch.

Dem Export weltweit Flugel verliehen

SALZBURGER WIRTSCHAFT - 4 FEBRUARY 2000

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Red Bull, la bebidaustriaca que dio alas un aventurero

CAPITAL - JUNE 2001

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Mann des Jahres 2000

TREND - JANUARY 2002

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