Official Artist
Red Bull
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Fact is that the original idea to create Red Bull emerged in 1984. And that all those things that go without saying for us today were developed with much attention for detail over three long-years. This period saw the birth of the product positioning “Red Bull vitalizes body and mind” and the unique slogan “Red Bull gives you wiiings!”
Fact is that, until 1987, nobody thought that a functional drink previously unknown in the western world, packaged in a can and sold at a premium price, would ever stand a chance.
Red Bull's Good Buzz
NEWSWEEK (USA) - 14 MAY 2001
The Powerful Sales Strategy Behind Red Bull
SELLING POWER (USA) - SEPTEMBER 2004
The Soda With Buzz
FORBES/USA SPECIAL ISSUE - 28 MARCH 2005
