Blog entries
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A New Market
Friday, Apr 18, 2008 4:16PM / News / Members only
Fact is that the original idea to create Red Bull emerged in 1984. And that all those things that go without saying for us today were developed with much attention for detail over three long-years. This period saw the birth of the product positioning “Red Bull vitalizes body and mind” and the unique slogan “Red Bull gives you wiiings!”
Fact is that, until 1987, nobody thought that a functional drink previously unknown in the western world, packaged in a can and sold at a premium price, would ever stand a chance.
The Powerful Sales Strategy Behind Red Bull
SELLING POWER (USA) - SEPTEMBER 2004
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RED BULL STREET BATTLES 2008 - May 3rd!
Saturday, Apr 19, 2008 11:24PM (1 comment)
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A Truly Global Brand
Friday, Apr 18, 2008 4:32PM
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Worldwide Expansion
Friday, Apr 18, 2008 4:28PM
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