Kelvin Avon (aka Afreex) grew up in Hong Kong and started his interest in music from the young age of 6, when he started playing the trumpet. He bought his first synthesizer and drum machine when he was 12 and he hasn't looked back since. Trained at Massachusetts Communications College. Boston, USA as a Sound Engineer, Kelvin began his musical career as a Mastering Engineer in 1999 for Promo Only, a US based music promotions company.
Emerging from the UK's underground Urban music scene, Kelvin has written and produced with a variety of UK Urban artists such as Jamelia, Swiss, Cassius Henry, Legend aka Kamakazi, Maxwell D, Shola Ama and many more. He has also expanded into the mainstream market, working regularly with artists in Sweden for Warner Chappell and as well as with songwriters such as Curtis Richardson (Jennifer Lopez, Joss Stone), Celetia Martin (Groove Armada), Sandra Nordstrum (Celine Dion/Girls Aloud), Kenisha Pratt (Brandy, Toni Braxton) & Charlie Brown.
In 2005 Kelvin's production company, Chewatribe, put together the UK's biggest collaboration CD, Union Black which won an Urban Music Award 2005 for the Best Compilation Over 25 exclusive tracks featuring collaborations with artists such as Omar, Rhian Benson, Cassius Henry, Swiss (So Solid), Don-E, Sway, Shola Ama, Baby Blue, J2K, Maxwell D, Sway, Kele Le Roc and many more, produced by UK producers.
Afreex tracks are all about the club; incorporating all elements of music, from Ragga to Rock, Hip Hop to Soul, RnB to Dance. He has also worked with US artists such as P.Diddy, Mario, Erykah Badu, Nelly, Lumidee, Baby Bash, Amp Fiddler and many more. His unique blend of sound, which appeals to both the US and Europe, has caught the attention of the industry peeps on both sides of the Atlantic.
He has mixed many albums including the debut album for no.1 Russian Hip Hop outfit Banderos (Universal) and the debut single through Polydor of underground sensation & MOBO winners N-Dubz. He then went on to work with N-Dubz on their debut album “Uncle B” which sold over 500,000 copies in the UK. In 2009 Kelvin worked with N-Dubz again on their new album “Against All Odds” which reached No.5 in the UK charts and has sold over 600,000 copies to date.
Other clients Kelvin has worked for include all the major labels and many independent labels in the US, UK, Europe, and Asia. Recently, Kelvin has also worked with artists in SE Asia such as Van Ness Wu (吴建豪), Sandy Lam (林忆莲), Michael Wong (王敏德), Jun King (恭硕良), Joey Yung (容祖兒) and many more.
Broadening his scope to also include multi-media, Kelvin was also one of the Musical Directors for hip hop theatre show 'BoxBeat' in 2003 held at Sadlers Wells in London, and produced music for the renowned Swedish Hip Hop Dance Company, Bounce Streetdance Company.
In 2007 Kelvin was flown to Moscow to be the Musical Director for the European Tour of Russia’s biggest male artist, Sergey Lazarev. Recently he has also placed original music for Sony Playstation games, commercial advertisements, as well as Hollywood movies.
|English Name||Kelvin Avon|
|Member Since||December 17, 2008|