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    Thursday, Sep 27, 2007 10:00PM / Standard Entry / Members only

    Dear Friends, Colleagues and Supporters:

    FINISHING THE GAME, our new independent film, has been an opportunity to revisit our indie roots and reunite with many in the BETTER LUCK TOMMOROW family. The challenges of making a no-budget film are harsh and demanding, but at the same time, it is filmmaking in its purest form. Clearly, passion on the part of the cast and crew made this film possible. Now we are hoping to share FINISHING THE GAME with you as it comes out in theaters and into your homes.

    When BETTER LUCK TOMORROW was released, we showed Hollywood that we are a viable audience. In an industry governed by box office receipts, there is strength in numbers. The turnout for the film sent a clear message that we demand to see ourselves on screen as multi-dimensional characters. Five years later, we are asking for your support again. At this point, we need to demonstrate that BETTER LUCK TOMORROW was not a fluke; we are a vital consumer community that will no longer be ignored. However, out of respect for your time, energy and taste, we don’t want you to come see the film simply because it’s an “Asian American” project. Rather, we want you to connect to the work itself and let the film stand on its own. We welcome you to take a look at the FINISHING THE GAME trailer on our website:


    Among other things, it features a behind-the-scenes look at our journey from BLT to FTG that was made by film student Anson Ho.

    We are happy to announce that IFC Films, our supportive partner, will be distributing FINISHING THE GAME. However, this “platform release” is merely an opportunity and, in certain ways, an uphill battle. The lifespan of a truly independent film is determined on a week-by-week basis. Every weekend could be its last.

    Through making studio films, I have learned that “word of mouth” is the most important aspect of any film’s release. A big budget movie could buy up every billboard and flood TV with commercials in order to generate audiences. An indie film does not have the budget or the platform to do that. But, the great equalizer is the viewer. Good or bad, every film is ultimately subject to “word of mouth.” It’s simple: if you like the film, tell your friends. And if they like it, they should do the same.

    FINISHING THE GAME will open in New York on October 5th at the IFC Center; October 19th in San Francisco and Berkeley; and October 26th in Los Angeles, San Diego, Costa Mesa and Minneapolis.

    We are also excited to announce that on October 5th, aside from its traditional theatrical release, the film will simultaneously be available ON DEMAND in 42 million homes in the United States through every cable and satellite TV distributor. This is something we are extremely excited about because it could potentially bring more of us together and build a distribution model for future Asian American films.

    By supporting projects with representation and elements that you want to see, you are sending a clear message to the decision makers in Hollywood. If we can get enough people to do the same, then we will truly have a voice. So please share this with your friends and family. Thank you for your time.


    Justin Lin

    note - If this is something you believe in and wish to support, please copy and paste the letter above and email it to all of your friends and family and ask them if they will consider doing the same. Thank you.

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Entry comments (8)

  • Please login or sign up for FREE in order to add a comment.
  • zendokai
    posted on Sunday, Oct 12, 2008 12:44PM [Report]
    Very well said Mr. Lin!  Asian brothas and sistas UNITE!  It's the only way to get things done!
  • Link
    posted on Tuesday, Oct 23, 2007 9:23AM [Report]
    Better Luck Tomorrow was a great movie. I bought it a long time ago before I knew any of the actors. Can't wait to see Finishing the Game!
  • vannesswu
    Official artist 
    posted on Tuesday, Oct 16, 2007 5:35PM [Report]
    I got yo back!
  • dragontattoo
    posted on Friday, Sep 28, 2007 11:01PM [Report]
    I hope I will get to see it in England. It looks a really good film, and I admire independent films, everything involved with them is twice as hard as big budget movies.
    I wish you all the best of Luck and will be posting a link in my ebay page.
  • coolcat
    posted on Friday, Sep 28, 2007 12:00PM [Report]
    I agree with Jaine. I've got my fingers and toes crossed that it comes  Down Under to Australia  & NZ!!  :D
  • Jaine
    posted on Friday, Sep 28, 2007 11:23AM [Report]
    really hoping this makes it to NZ and Australia.
  • clharlem149
    posted on Friday, Sep 28, 2007 12:22AM [Report]
    i will definitely be there on the fifth, gotta remember to call ifc center to make sure i get a ticket
  • Etchy
    posted on Thursday, Sep 27, 2007 11:30PM [Report]
    can't wait to see it at Hawaii!

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