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  • McCann Erickson takes on Jet Li One Foundation
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    Friday, Mar 13, 2009 11:26AM / Standard Entry / The One Foundation / Members only

    HONG KONG - The Red Cross Society of China Jet Li One Foundation Project (Jet Li One Foundation) has tasked McCann Erickson Hong Kong as its communications partner throughout China and Asia. 

    by Benjamin Li    9-Mar-09, 10:58

    BBDO Shanghai works with the Foundation and McCann Erickson is now also working on a non-profit basis and is only charging for actual and third party costs. 

    McCann will work on the Foundation’s core branding and campaign strategy and day-to-day work will be done by other local agencies.

    McCann Erickson is currently organising a high-profile event in April, focusing attention on the first anniversary of the Sichuan earthquake.

    “China has a population of 1.4 billion, if each person could contribute one yuan, it would be a significant sum for charity,” said Spencer Wong, MD, McCann Erickson Hong Kong. “We truly believed that one dollar has great worth. Jet Li’s mission is one person + one dollar = one big family. And we are at one with that.”

    Jet Li One Foundation was founded by Red Cross ambassador and international kung-fu movie star, Jet Li, under a strategic partnership with the Red Cross Society of China. With its core focus in China and Hong Kong, the Foundation is due and is expanding internationally this year.

      2,649 views Share      

Entry comments (20)

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  • bethcha
    posted on Wednesday, Mar 18, 2009 6:30AM [Report]
    God bless all the people behind this project! i'm so proud of jet li for this project and my heartwarming thanks to all who supported him.GOD BLESS YOU ALL! i love jet li FOREVER!!!
  • heaven28
    posted on Tuesday, Mar 17, 2009 9:39PM [Report]
    Great job,idol!!Hope to meet you in person.
  • xyk13634962962
    posted on Tuesday, Mar 17, 2009 6:42PM [Report]
    我和我的社团正在参加一项公益活动 是由谷歌公司举办的大学生公益创意大赛  主要是与红十字会合作,宣传中华骨髓库,帮助血液病患者重塑希望。我们已经从6252份方案中脱颖而出晋级前1000名。不过接下来的是需要网上投票希望我们富有爱心的朋友能帮忙投上您宝贵的一票
  • madidwe
    posted on Monday, Mar 16, 2009 11:19PM [Report]
    hi dear i envy you.
  • JRS
    posted on Monday, Mar 16, 2009 5:09AM [Report]
    I hope this alliance will only further booster your sucessful foundation!  =)
  • martialartslove
    posted on Sunday, Mar 15, 2009 2:24AM [Report]
    Just awesome.  I know the event will be a success.  All your hard work for the past year has now blossomed into a great organization.  Much continued success for the One Foundation.
  • nini12241224
    posted on Saturday, Mar 14, 2009 7:51PM [Report]
    將軍 ~~ 呵
  • nini12241224
    posted on Saturday, Mar 14, 2009 7:50PM [Report]
    好理念 -- 要建築在好架構上

    ~~ 退出江湖吧 ~~
  • dailgi
    posted on Saturday, Mar 14, 2009 6:49PM [Report]
  • brujita72
    posted on Saturday, Mar 14, 2009 4:33PM [Report]
    I think what you do is so wonderful...I wish there were more like you.
  • colombe
    posted on Saturday, Mar 14, 2009 2:49AM [Report]
    Hope that  with the event of the first birthday of sichuan earthquake , there will be more people who join  the One -foundation for a long time.
  • Flagday
    posted on Friday, Mar 13, 2009 11:41PM [Report]
    I hope with their help you can promote the One Foundation more expertly, and you've been doing a great job so far.  Kudos.
    posted on Friday, Mar 13, 2009 11:25PM [Report]
  • Seraphina
    posted on Friday, Mar 13, 2009 8:30PM [Report]
    Good news hope you come to europe soon !
  • Sayin
    posted on Friday, Mar 13, 2009 7:28PM [Report]
    can you  help  me   mr.  liii
  • jvanzanten
    posted on Friday, Mar 13, 2009 5:51PM [Report]
    great news jet  , you are the best
  • jiating615210
    posted on Friday, Mar 13, 2009 2:41PM [Report]
    Let more people go into action joins this meaningful ranks.
  • prue
    posted on Friday, Mar 13, 2009 2:22PM [Report]
    nice news!
    I'll support the one foundation.
    god bless you!
  • thanar
    posted on Friday, Mar 13, 2009 2:15PM [Report]
    Really glad to hear a good news !  What 's about you , filming ?
  • Etchy
    posted on Friday, Mar 13, 2009 12:26PM [Report]
    i'm glad to hear they're helping the One foundation too!

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  • Born in Beijing, Jet Li began studying wushu (the Chinese term for martial arts) at the age of 8...


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