Mothers and daughters, sisters and brothers, tourists, work colleagues and friends all audition to become the new face of Esprit|「ESPRIT摯友FACE大賽」在港展開 摯友組合齊競逐Esprit新面孔 |「ESPRIT挚友FACE大赛」在港展开 挚友
Three year old Bianca D’angelo and 70 year old Mrs Chung were just two of the aspiring models queuing up outside Esprit stores across Hong Kong over the weekend, all hoping to become the next face of the global casual lifestyle brand.
Esprit has launched a campaign to find the most interesting groups of friends in Hong Kong to front its latest winter advertising campaign. They are on the look out for ‘real people’ in a move away from using traditional models to front the brand.
Participants included housewives, mothers and daughters, sister and brothers, work colleagues, school friends and even tourists.70 year old Mrs Chung turned up to audition with her daughter Kitty in Kwun Tong and explained that the two of them are making up for lost time apart, now that Kitty has returned from her studies in Japan.
One group of Taiwanese work colleagues visiting Hong Kong asked not to be identified or have their faces shown on film as they had undertaken the trip without the knowledge of their boss who had been told that they were on sick leave.
Videos from the weekend’s auditions will be uploaded to
www.espritfriends.com, where members of the pubic can vote for their favourite group of friends to become the new faces of Esprit.
Those who didn’t get a chance to audition will have the opportunity to do so next weekend where further auditions will take place at Esprit stores in Causeway Bay Lee Theatre Plaza, Mong Kok Wai Fung Plaza and Kwun Tong APM stores between 11am-6pm. Participants are asked to
register online but can also turn up on the day to register in-store.
A total of eight groups of friends will be selected to play a starring role and become overnight stewards of the brand. Each group selected will be rewarded with a $10,000HKD cash bonding bonus.
The eight selected groups will be featured in print and web-based promotions for the Esprit Friends ’09 Fall Winter Advertising Campaign and attend various events to represent “the New Face of Esprit” in Hong Kong.
“Esprit can trace its beginnings to 1968 when two friends got together with an idea for a new clothing brand. The company has built its success on the foundation of that long-lasting friendship ever since and this remains interweaved through everything we do as an organization today,” said Wolfram Hail, President of Asia Pacific for Esprit. “We felt that now was a perfect time to extend the Esprit hand of friendship to the people of Hong Kong and show them how much they matter to us.”For more information:www.espritfriends.com |
Esprit 門市出現長長人龍，當中包括了活潑可愛的三歲小女孩Bianca D’angelo和年介70的鍾太，各自懷著最真摯動人的故事，競逐國際知名休閒服飾品牌Esprit ‘09秋冬系列的廣告主角。
Esprit亞太區總裁Wolfram Hail指出：「Esprit的由來，源自兩位摯友於1968年構思創立嶄新時裝品牌。Esprit建基於雋永恆久的友誼上，數十年來不斷茁壯成長，屢創佳績。直至今時今日，Esprit所做的一切依然講求友情至上。我們深信現在正是理想時機，可將Esprit頌揚友愛的精神帶到香港，令港人感受到他們對於Esprit是何等重要。」For more information:www.espritfriends.com
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