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DIESEL BLACK FRIDAY

Diesel continues its brave and innovative relationship with fans by offering them Diesel Black Money: free illegal banknotes. The outlaw notes will be valid for shopping at Diesel for one whole weekend, starting on the notorious Diesel Black Friday: that is to say, Friday April 17th.

The black cash will be the official currency to buy your favourite Diesel products. It can be spent in 23 different countries around the world* at select Diesel stores and other points of sale worldwide. The illegal banknotes will be valid during the already infamous Diesel Black Friday April 17th to Sunday April 19th.

*Austria, Belgium, China, Croatia, Denmark, Finland, France, Germany, Greece, Hong Kong, Italy, Korea, Netherlands, Norway, Philippines, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, UK, USA.

 

Bundles of the illegal currency will be found in unexpected places all over Hong Kong. Pay Attention: Diesel Black Money could be at your next MTR station or at your local magazine stand. We will also be sending out “leaked” information regarding Diesel Black Friday activities through SMS and e-mail. 

In-store happenings will support the initiative: Diesel stores will be crowded with fans enjoying the Diesel Black Friday experience. For the Diesel Planet Store on Queen’s Road Central, passersby will stand in awe of the larger-than-life Diesel Black Friday special window installation! Inside all Diesel stores, enjoy your weekend shopping with remixed versions of “Money Honey”, “Dirty Cash”, “Material Girl” and many others from the Diesel music vault.

Happy Shopping during Diesel Black Friday!

Want to know more? Please contact any of our participating stores listed below or just drop by!

Diesel Planet Store- 20 Queen’s Road Central

+852 2525 0540

6 Kingston Street, Causeway Bay

+852 2895 1592

Shop 2323-5, Harbour City, Tsim Sha Tsui

+852 2117 0418

Shop 2071, Elements, 1 Austin Road West, Kowloon

+852 2196 8445

Shop LG2-25, Festival Walk, KowloonTong

+852 2265 8275

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October 10, 2007