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  • Diesel Dirty Thirty in HK - Oct 10 - ONE DAY ONLY!

    Wednesday, Oct 8, 2008 9:20PM / Standard Entry / Members only

    Dear friends!

    In celebration of Diesel's 30th birthday, we're offering limited-edition Diesel Dirty Thirty jeans for HKD390!These jeans come in 1 male (Heeven - Straight Fit) and 1 female (Matic - Skinny Fit) style each and yes, you read it correctly, its ONLY HKD390!

    The jeans are available for ONE DAY ONLY and you can get a pair starting from 10AM this Friday, Oct. 10, 2008 at the following Diesel stores in Hong Kong:


    * 20 Queens Road Central (Diesel Flagship Store)
    * 6 Kingston Street, Fashion Walk, Causeway Bay
    * Harbour City, Shop 2323-5, Tsimshatsui
    * Elements, Shop 2071, West Kowloon
    * Festival Walk, LG2-25, Kowloon Tong



    As a special bonus for the first 300 customers of Dirty Thirty, we will also be giving away a "goody bag" which could include either a limited-edition "dirty laundry" tote bag, a copy of Diesel x Huge magazine, and/or a Diesel x Dim Mak xXx USB...


    Our stock in Hong Kong is very limited so come early! Take the morning off!


    NOTE:
    Since the price is almost a give-away price and stock is super limited, we are unable to take reservations and customers will be served on a first come first served basis.

    Also, check out our new webzine:
    www.bravezine.com



    AND on Oct. 11, celebrate the Diesel xXx Party with us streaming live on www.diesel.com/xxx (17 Cities, 8 Time Zones, 1 Huge Party).

    Global line-up includes N*E*R*D, M.I.A, Hot Chip, Chaka Khan, Soulwax, Ed Banger Crue, Steve Aoki, Uffie, The Bloody Beetroots, etc.

     

    Cheers,

     

    Best,
    Your friends from the Diesel Planet


  • THE NEW GRAND TOUR

    Tuesday, Oct 30, 2007 5:12PM / Standard Entry / Members only

    DIESEL LAUNCHES CHAPTER TWO OF

    “BRAVE” ‘ZINE ISSUE FOUR: THE NEW GRAND TOUR

    featuring Suitman, José Parlá, Rostarr and Deanne Cheuk

     

    DieselBRAVE》季刊第四期第二篇章正式發布:
    THE NEW GRAND TOUR
    Suitman, José Parlá, Rostarr以及Deanne Cheuk合作

    www.alivenotdead.com/?grandtour

     

    HONG KONG, October 17, 2007: Diesel is proud to launch Chapter Two of Issue Four of its seasonal ’zine, “BRAVE.” Following the successful launch of Chapter One in October with a Wing Shya photography exhibition and AliveNotDead.com music showcase, the second instalment feature internationally renowned artists from New York: Suitman, José Parlá, Rostarr and Deanne Cheuk.

    Inspired by a sense of adventure and journey, the quartet will embark on a 10-day trip in China called “The New Grand Tour.” Taking off from Shanghai, they will head to Yunnan Province, where they will visit Kunming, Lijiang, Shangri-La county and the Mei Li Snow Mountains. Searching for new experiences and cultural exchanges, highlights of the tour include: meeting the Chief Lama of the Eastern Bamboo Forest monastery, who is campaigning to preserve the traditional Tibetan art of Tong Ka; art-exchange sessions with local Chinese artists; as well as visiting school children in rural towns.

    “The New Grand Tour” will end in Hong Kong with an exhibition that launches on November 2 (Opening Event). The four artists will share their experiences from the China trip with an exhibition of art, sketches and photography. Also on show will be their renowned personal art pieces, exhibited and for sale in Hong Kong for the first time. The talented foursome will return to China in May 2008 for a full exhibition of “The New Grand Tour” in Beijing.

    Inspired by three words, “Only The Brave” — the Diesel corporate identity — “BRAVE” is a seasonal ’zine that’s different in attitude, content and creativity. With past issues in print form using rotating guest art directors, “BRAVE” has now evolved into a real live, physical experience. With an overriding theme of “Alive,” Issue Four is a three-part interactive journey through art, music and fashion, running from October to December 2007.



    香港20071017Diesel品牌隆重發行第四冊季刊《BRAVE》的第二個篇章。在之前成功發行的第一篇章中,包括了著名攝影師Wing Shya的攝影,以及AliveNotDead.com的音樂。在這次發布的第二篇章中,我們將會推出關於四位來自紐約的國際知名藝術家SuitmanJosé ParláRostarr以及Deanne Cheuk的專題故事。

     

    受到冒險精神和遊歷概念的啟發,此次,四位藝術家在中國展開一段為期10天的旅程

    -  The New Grand Tour他們將從上海出發前往雲南省,其間會到達昆明、麗江、香格里拉、梅里雪山等地。在這次旅行中,藝術家們將尋找全新的經歷和文化交流:拜訪一直堅持保留西藏傳統唐卡藝術的東竹林寺的住持喇嘛;與當地的中國藝術家進行藝術交流;另外還會造訪鄉村學校的學生。

     

    The New Grand Tour的最後一站將是香港,並會在112日舉辦一場展覽(開幕儀式)。四位藝術家將以素描及攝影藝術展的形式與來賓們分享他們此次中國之旅的體會。同時,藝術展上也將展出四位藝術家各自的藝術作品,這是他們首次在香港展出並銷售自己的作品。之後,這四位才華橫溢的藝術家還將在20085月來到北京,為The New Grand Tour作一場完整的展覽。


    Diesel推出的季刊《BRAVE》最初是受“Only The Brave”— Diesel集團的宗旨 這三個詞的啟發而創立,它代表了一種與眾不同的內容、創意和生活態度。之前出版的《BRAVE》雜誌都邀請了不同的嘉賓作藝術總監製作,而這次耳目一新的《BRAVE》將為我們帶來了最真實、最感性的體驗。 200710月到12月,以“Alive”為主題的第四期《BRAVE》內容涉及藝術、音樂和時裝,將是一段分為三部分的互動旅程。


     

    The NEW GRAND TOUR

    featuring Suitman / José Parlá / Rostarr / Deanne Cheuk

    Exhibition will be open to the public, with free entry, from November 3-25, 2007

    (11AM to 8PM daily, closed on Mondays)

    BRAVE - G/F, Pacific House, 20 Queen’s Road Central, Hong Kong

    展覽開放予公眾參觀,免費入場

    日期:113日至25

    開放時間:每天早上11時至晚上8(星期一休息)

    地址:香港皇后大道中20號太平行地下


     

    For more information, please contact/ 公關垂詢,請聯絡:

    Cat Wong

    Communications Officer, DIESEL

    cat_wong@diesel.com / +852.2167.1665

    Maria Leung

    PR Consultant, A-VIBE

    maria@asian-vibe.com / +852.3106.0492 / +852.9782.3830


  • BRAVE 4 POST-EVENT PRESS RELEASE

    Saturday, Oct 13, 2007 4:16PM / Standard Entry / Members only

    HONG KONG, October 12, 2007: Last night, Hong Kong’s top creatives, celebrities and trendsetters partied together to celebrate:

        -Diesel’s launch of Issue Four of its seasonal ’zine, “BRAVE” — a three-part experiential art / music / fashion platform

        -Wing Shya’s “溫沙 – THE ARCHIVES UNLOCKED” exhibition, curated by Sean Kunjambu and Danny Chau

        -AliveNotDead.com’s “RESPECT” party featuring 24 Herbs and Dan the Automator

    VIP guests who attended this event included: JAN LAM, DANIEL WU, LISA SELESNER, TERENCE YIN, ANTHONY WONG, MARIA CORDERO, 24 HERBS, JOSIE HO, 2R, RYAN HUI, VAN NESS WU, SAM LEE, LI XIAO LU, MICHAEL WONG, HILARY TSUI, KATE YEUNG, KAM KWOK LEUNG, AMANDA LEE, WONG YAT TUNG, MICHAEL LAU, ROSEMARY, ANA R, GAILE LAI, ANKIE BEIKE, WILLIE CHAN, ALEXI TAN (DIRECTOR), ZING, MARSHA YUEN, AND KEN WONG.

    After the Wing Shya exhibition opening, guests moved onto Diesel’s underground club upstairs for a special AliveNotDead.com “Respect” party featuring an explosive performance by rap-collective 24 Herbs.  Also on the line up was US-based DJ/Musician/Producer Dan “The Automator” Nakamura, making his first-ever appearance in Hong Kong with vocalist Gavin Hayes of Dredg and rapper AG of DITC.

    Singer Maria Cordero also made an impromptu performance free styling on stage to the beats of Dan the Automator.

    Listen out for Chapter 2, launching on Friday, November 2 — featuring a group exhibition titled “The New Grand Tour,” featuring New York’s top artists, Young Kim, José Parlá, Rostarr and Deanne Cheuk.

     

    “溫沙 by Wing Shya – THE ARCHIVES UNLOCKED”
    Exhibition will be open to the public, with free entry, from October 12-28, 2007
    (11AM to 8PM daily, closed on Mondays)
    G/F, Pacific House, 20 Queen’s Road Central, Hong Kong
     
    Prints from the exhibition are on sale for:

    Small  (A3 size and smaller) - HKD3800
    Medium (A2 size) - HKD5800
    Large (A1 size and 24" x  24") - HKD7800
     
    Each print sold will be re-printed as an archival pigment print with white borders, authenticated, and signed by Wing Shya.


  • DIESEL LAUNCHES ISSUE FOUR OF "BRAVE" 'ZINE | DIESEL發佈BRAVE 雜誌第4期

    Thursday, Oct 11, 2007 10:59AM / Standard Entry / Members only

    DIESEL LAUNCHES ISSUE FOUR OF "BRAVE" 'ZINE
    FOR FALL/WINTER 2007: THE "ALIVE" ISSUE



    Chapter One kicks off on October 11 with Wing Shya, Dan the Automator and 24Herbs

    HONG KONG, October 11, 2007: Diesel is proud to launch Issue Four of its seasonal ’zine, “BRAVE,” as a three-part experiential art / music / fashion platform.

    Aptly titled “Alive” — where the ’zine has now evolved into a real live, physical experience — the three chapters of “BRAVE 4” will feature incredibly special art-exhibition and music-showcase events each month in October, November and December 2007.

    As a long-time supporter of art and music around the world, Diesel is honoured to also work with AliveNotDead.com for “BRAVE 4” to celebrate emerging musical talent in Asia. Throughout the next 3 months, a series of AliveNotDead.com music showcase events will be held as part of "BRAVE 4.” Chapter One will be launched on October 11, with three guest collaborators:

    1) WING SHYA: “溫沙 – THE ARCHIVES UNLOCKED” exhibition, curated by Sean Kunjambu and Danny Chau, features never-exposed works taken over the past decade by Hong Kong’s most celebrated photographer. To commemorate Diesel’s “BRAVE 4,” the exhibition includes special portraits of indie bands and musicians who are part of the AliveNotDead.com artist community. As part of the exhibition, also look out for the interactive room featuring music videos by these featured artists and musicians. And lastly, renowned Hong Kong toy designer/artist Michael Lau pays tribute to his long-time photographer friend with special hand-drawn illustrations fused into Wing’s collection;


    2) DAN THE AUTOMATOR: DJ/Musician/Producer Dan “The Automator” Nakamura makes his first-ever appearance in Hong Kong for the AliveNotDead.com “RESPECT” party which will be held immediately after Wing Shya's exhibition opening. Superbly eclectic and old-school-cool in musical style and direction — and possibly California’s most underrated producer — Dan The Automator will perform a private live-music showcase featuring vocalist Gavin Hayes of Dredg and rapper AG of DITC;


    3) 24HERBS: Hong Kong’s newest and illest rap collective will also perform at the party. 24Herbs consists of DJ Dor Yuk (aka Producer Eddie Chung), MC Drunk (Conroy Chan), MC Sir Eats-a-Lot (Brian Siswojo), DJ/MC Ghost Style (Brandon Ho), and MCs Kit and Phat, both of ex-LMF fame. Armed with hardcore Canto-rap lines and an underground music vibe, the group mixes local humour with street culture to add fresh vibes to a stale pop-music scene.



    Inspired by three words, “Only The Brave” — the Diesel corporate identity — “BRAVE” is a seasonal ’zine that’s different in attitude, content and creativity. Previous issues have seen the Guest Art Director seat rotate from AllRightsReserved (SK Lam) to Shya-La-La (Wing Shya). And Guest Collaborators have included artist Anton Lopez, photographers Ann Woo, Dan Pak, Jordon Scott and Wing Shya, as well as stylists Chinatown, Sean Kunjambu and Sunshine. Always in fine, sweet tune with the Diesel mantra, “For Successful Living,” we are very excited to come “ALIVE” for “BRAVE 4.”
     
    “溫沙 by Wing Shya – THE ARCHIVES UNLOCKED”

    Exhibition will be open to the public, with free entry, from October 12-28, 2007 in Hong Kong (location will be released October 12). (11AM to 8PM daily, closed on Mondays)

    ________________________________________________
    |

    DIESEL發佈BRAVE 雜誌第4期
    2007年秋冬:生活誌

    第一章於10月11日正式展開
    呈獻Wing Shya, Dan the Automator及24 Herbs
     
    關於夏永康 (Wing Shya) :

    作為一個在時尚, 電影和藝術領域都頗有建樹的香港攝影師, Wing Shya從加拿大的愛米莉卡藝術設計學院畢業後以平面設計作為事業的起點, 於美國的Pentagram設計公司工作。回到香港後, 夏永康成立了獲奬無數的 Shya-lala Workshop。

    Wing Shya也是王家衛電影的御用攝影師和平面設計師。此外, 還為如i-D, Dazed and Confused, Tank, Time Magazine等雜誌拍攝照片, 亞洲眾多明星如周潤發, 梁朝偉, 章子怡及舒淇等都在他的鏡頭下留倩影。

    從90年代開始, Wing Shya就對設計界產生了很大的影響, 他在工作室裏不僅把攝影和設計,音樂和藝術結合起來, 也將東方和西方, 技術和社會融合在一起。去年, Wing Shya在東京的森藝術中心舉辦了他的個人展。


    關於 AliveNotDead.com:

    AliveNotDead.com來自組合Alive的官方網站,樂隊成員陳子聰、連凱、尹子維和吳彥祖成立了Alive及AliveNotDead.com來支持及宣傳他們的電影《四大天王》,一套講述Alive經歷起跌的實驗電影。網站更為本地的音樂人提供了一個發表他們想法及對本地樂壇睇法的平台。網站的主持人相信,要維持本地音樂和電影工業的影響力,有必要培養藝人和支持者的創作力和多元化,所以,AliveNotDead.com就是為此而生存。

    今天,AliveNotDead.com已逐漸演變成一個網上創作社區,為鞏固其他藝術社群而生存。除了展出本地具潛質藝術工作者的作品外,網站還扮演了不同地區及不同種族的橋樑角色,聯繫了最頂尖的藝術家和世界各地的藝術愛好者。各藝術家可與觀眾交流部落格、音樂、錄影帶、相片、新聞、宣傳活動、擴大他們的支持者,結識其他藝術家甚至合作機會等。各地支持者能透過網站聯絡他們喜愛的藝術家,發掘新的天才,及結識其他志同道合的人。

    AliveNotDead.com成為了一個最熱鬧及最多人談論的網站,在這裡,潛質優厚的人可互相交流,相識,甚至發展新的合作機會。


    關於廿四味 (24Herbs):

    廿四味(24Herbs)是香港石屎森林當中的一股清泉。由六位饒舌樂手於2007年組成,是近期最炙手可熱的廣東話流行饒舌組合。這個不簡單的名字,人所共知是由本地的涼茶而來,每人試過後都有極端反應,愛上或厭惡,當然這也是一種很好的中藥。這就是廿四味的理念,你可以很喜歡或很憎他們的音樂,但他們的都是好音樂。

    這六位既靦腆又態度傲慢的音樂人將他們的獨特形象帶到他們的組合當中,MC Drunk(陳子聰,演員及ALIVE樂隊成員)將他的自由和對生活的睇法帶到樂隊,DJ Dor Yuk(Eddie Chung,香港的知名監製)將不同的音樂融合在一起。MC Sir-Eats-a-Lot (Brian Siswojo, 品牌Know1edge及8five2 shop的創辦人)是最懂得攪氣氛及有一把令人難忘的響亮聲線。DJ/MC Ghost Style (Brandon Ho獨立音樂人/監製)將他的英文饒舌技巧及特別型格節奏帶到樂隊,而MCs傑和阿肥(前激進樂隊LMF成員)就維持著他們的激進態度和街頭風格。

     
    關於 DAN THE AUTOMATOR:

    Dan “The Automator” Nakamura是九十年代尾及二千年頭的著名美國嘻哈及饒舌監製,他的音樂以兼收並蓄而聞名。

    Nakamura的作品融合了七八十年代的文學經典及次級的九十年代電視節目元素,他更喜歡大玩古典音樂和科幻電影的音樂,亦帶些Parliament、the RZA及Jedi Mind Tricks的嘻哈音樂影子。

    Nakamura於加洲三藩市出生,小時候學習小提琴及古典音樂,年青時的Nakamura迷上了早期的電子和嘻哈音樂,後來更當上DJ。但他最終發現自己喜歡的始終是音樂監製的工作,並不斷作小型的公開演出,直到遇上Kool Keith,便成為他的轉捩點。

    Nakamura的監製代表作包括Kool Keith’s的《Dr. Octagon project》,trip hop/lo-fi 集作Gorillaz。始外,Nakamura於地下音樂圈仍非常活躍,參與的作品包括:Prince Paul的Handsome Boy Modeling School、Del tha Funkee Homosapien 和Kid Koala的Deltron 3030、Daryl Palumbo的Head Automatica、Josh Haden 、Mike Patton和Jennifer Charles的Lovage等。

    他的音樂還伸延到幾張流行的搖滾大碟上,包括英國組合Cornershop的“When I Was Born For The 7th Time”、Blues Explosion大碟 “ACME” and “Damage”、 Primal Scream“XTRMNTR”和Little Barrie的 “Stand Your Ground”。


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