Diesel Sex Sells - Thanks for COMING!

Thanks to everyone that came out to our Diesel SEX SELLS event last Friday night!

Special Thanks to ABSOLUT, JUSTHOTDOGS, OCCASIONS, and the lovely DJ MISS YELLOW for making it a fun success! Felt like a nice house party. We need more of those in HK!

Some photos below:

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SEX SELLS (but unfortunately we sell jeans)

Come hang, get boozed up, eat hot dogs and hang out with scantily clad models!

SEX SELLS

DIESEL SS2010 Denim Campaign

"COME SATISFY YOUR URGES"

FRIDAY APRIL 23, 2010

6-9pm

DIESEL PLANET STORE

20 QUEEN'S ROAD CENTRAL

FREE ...Read more

Hope & Glory: Conceived by Simon Birch

March 22, 2010 Hong Kong ----- Hong Kong-based artist Simon Birch has created Hope and Glory, one of the most ambitious multi-media art projects ever undertaken in Hong Kong.  

The unprecedented scale of the show, filling the 20,000sq ft ArtisTree exhibition space in TaiKoo Place, Island East from April 8th ...Read more

DIESEL BE STUPID FUN PARK in Shanghai with ANGELABABY!

DIESEL BE STUPID FUN PARK in SHANGHAI, featuring Angelababy!

http://www.youtube.com/watch?v=2EjLEpP1wkM

HOT SUMMER DAYS!

We're excitedto announce that our dear friends, Wing Shya and Tony Chan's new movie, HOT SUMMER DAYS will be in theatres today! This romantic comedy stars Angelababy, Jacky Cheung, Nicholas Tse, Barbie Hsu and our buddy, Daniel Wu!

If you're familiar with Diesel, you know we have a very close relationship...Read more

Diesel BE STUPID T-Shirts with Metrobox Magazine

Thanks to ALL the Diesel fans who took the time to come early, lineup and get their DIESEL BE STUPID t-shirt along with the Be Stupid metrobox issue! It was an overwhelming success!

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Diesel BE STUPID T-Shirt GIVEAWAY!

Back in October '08, DIESEL brought you one of the craziest promos Hong Kong has ever seen: selling limited-edition DIRTY THIRTYdenim at a STUPID reduced price. People went crazy, waiting in lines for hours, and some even sold them on e-bay for triple the price!

Fast forward to present day and we're  fresh into 2010! Guess what? We're back with another one of a kind activity t...Read more

Long Live Stupid!

DIESEL MANIFESTO prefix = o ns = "urn:schemas-microsoft-com:office:office" /

Youth are like balloons. They are filled with hopes and dreams that anything is possible but…In time a single sentence begins to creep into their lives, more and more.

Don’t be stupid! It’s the crusher of possibilities, it’s the assassin of dreams, it’s the world great deflator. The world is full of smart people. Doing all kind of smart things with other smart people. That’s smart but…We are with stupid!

The stupid are th...Read more

WIN TICKETS TO alivenotdead.com NEW YEAR'S EVE PARTY!

WANT TO WIN FREE TICKETS TO THE CRAZIEST NEW YEAR’S EVE PARTY IN HONG KONG!?

Building on the success of the 'Dead Not Alive' Halloween Party,  alivenotdead.com, zuma, and Pimpin' Ain't Easy are partnering up to put on an awesome New Year's Eve Party!  Sponsored by us, <...Read more

Diesel x W Hotel Rockin' WoW

W Hong Kong and Diesel launched their ROCKIN' WOW joint-project on Friday, December 4, 2009.

The super-rockin event featuring a catwalk fashion show, a special interactive-wall installation, and party tunes by Milans dynamic DJ-duo, Pink is Punk, at the hotels Living Room space located on the 6th floor.

Local celebrities Daniel Wu, Cheung Tat-Ming, Vincent Kok Tak-Chiu, Race Wong , DJ Miss Yellow,...Read more