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NEW FACE OF DIESEL QUEEN'S ROAD CENTRAL PLANET STORE
Thursday, Aug 6, 2009 2:04PM / Standard Entry / Members only
2 comments

After having the craziest fashion show and opening party last year in Hong Kong for our DIESEL Queen's Road Central Planet Store...

We would like to take this opportunity NOW to present the NEW FACE of the Diesel Planet Store in Hong Kong.....

In the meantime, we would like to introduce to you the Diesel CULT Corner::

The Diesel CULT Corner is a back-to-basics creative platform where people can share, learn and exchange with one another as you would at the local record store or your favourite cafe. This is one-of-a-kind Diesel experience and only exists at the HONG KONG flagship store!

At the Diesel CULT Corner, you can learn about the latest creative initiatives from DIESEL involving art, musics, and film.

The interactive APPLE computer stations are your cyber windows into another side of DIESEL. Here you can:

- Stream Music + iTunes podcasts from the Diesel:U:Music website
- Watch videos on Diesel CULTivate from all over the world.
- Browse our latest collections on Diesel.com

At our "Community Board", you can find and post about the latest art shows, music concerts, or local publications + zines.

We welcome you to post flyers, leave stickers and promote freely!

We are motivated by our genuine passion for all things creative.

Nothing more. Nothing Less.

*******

DIESEL PLANET STORE
Address:: 20 Queen's Road Central
Tel:: 2525 0540
Opening Hour:: Mon to Sat - 10.30am to 8.00pm
Sun and Public holiday - 11.00am to 7.00pm

Entry comments (2)

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rottendoubt
posted on Friday, Aug 7, 2009 4:21PM [Report]

GO AWAY!
Etchy
posted on Thursday, Aug 6, 2009 6:02PM [Report]

cool stuff!

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Diesel

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FOR SUCCESSFUL LIVING -- From a pioneering jeans & casual brand to a global lifestyle icon....
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FOR SUCCESSFUL LIVING -- From a pioneering jeans & casual brand to a global lifestyle icon.

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear becoming a true alternative to the established luxury market. Continually attracting new fans from all around the world, the label's cult international following spans ever farther from the tranquil rolling hills of Molvena in northern Italy, home of the company's world headquarters.

Despite Diesel's extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. "Diesel Planet" has a population of 4,000 uniquely different people; this colorful, cosmopolitan crowd shares a passion for adventure and experimentation in every field, from fashion design and graphics to store interiors, retail and marketing. Diesel thrives on change: it produces no less than 3,000 new products each season and each one derives from a process of enormous creative freedom, thus ensuring constant innovation.

There's a unique characteristic flowing through each Diesel product, from clothing to ad campaigns. This approach is made possible by extraordinary teamwork behind the scenes. The Diesel Creative Team, headed by its long-time Creative Director Wilbert Das, comprises not only those who design clothing, but also the talents behind graphic design, advertising, events & shows, interiors, store windows and websites. Together, they create the Diesel universe.
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