Official Artist
Mark Allen
Director , Screenwriter , Composer
542,311 views| 255  Posts

Eminem, Usher, NERD, oh my

Out of the blue two weeks ago while still working on some other projects for Carrie Underwood, American Idol, and my own film I got a crazy phone call.  Activision was doing a big concert and they needed screens for it.  IMMEDIATELY... and lots of them.  Plus game logo videos.

The line up:  Eminem, Usher, NERD, Pharrell, Soundgarden, Jane's Addiction, Rihanna, Dead Mau5, David Guetta, and a slew of others.

Now, that's just not a job you turn down.  So we jumped in and worked it.

New talent was being added up until the last hour.  We were still creating name-branded screens and sending them via internet until the audience was being let into the theater.

Crazy week, but the show by all accounts was a big success for them.  For myself I was only disappointed it seems they didn't have time to lock the playback sync... because it's not even close to locked.  Oh well.  But - as long as we do  our best work and everyone is happy and we enhance the experience for the audience - that's what counts.  Also I think a few of those artists will become new clients.

Here are a few samples.

I want to mention that the RHEA motorcycle logo was created by Heather Poon who I found on alivenotdead and hired!  Very talented artist.  This is the third artist I've employed after meeting them on alivenotdead.

Another alivenotdead artist working on these was Robert Morris (who I introduced to alivenotdead).  the David Guetta as well as Dead Mau5 (which was a group effort that he brought to the finish line).

Can't  find many good videos on youtube yet, but here are a few random ones:

Here are a few random clips I took off YouTube.   (Note that live shots are added live and were not part of the design... normally those live images are on other screens... grrrrr.)

Video: http://www.youtube.com/watch?v=8smQYWezPHE

Video: http://www.youtube.com/watch?v=LHOXDXL3whU

Video: http://www.youtube.com/watch?v=nIFG3_gUR8U

Video: http://www.youtube.com/watch?v=F41gDR__poM

I really liked the logo we made for this artist at the start.  The rest of the video doesn't show up very well through all the compressions.

Video: http://www.youtube.com/watch?v=auofCh90HEI

almost 14 years ago 0 likes  6 comments  0 shares
45862083 0af2fd4d5d
pretty awesome! (next time get some extra tickets so I can come watch!)
almost 14 years ago
Photo 22998
Etchy - I actually could have gotten someone in just by sending them there with a hard drive. They wouldn't have had to leave. But... no one asked. :) I just added some still shots by the way of the actual screens. No NDA on this stuff as it was a one time concert for marketing purposes and it's already happened :)
almost 14 years ago
45862083 0af2fd4d5d
thanks for passing the work around to the community!
almost 14 years ago
Photo 31454
i love all these artists. :: jealous ::
almost 14 years ago


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Location (City, Country)
Los Angeles, United States
Member Since
April 13, 2007