In a move to support Hong Kong’s creative and musical communities, Music Matters has announced a donation of over HK$ 200,000 worth of admission tickets to artists and bands who are members of Hong Kong based artist site alivenotdead.com. Working closely with alivenotdead.com’s co-founders, Patrick Lee (CEO), Stephen Wang (CTO) from Rotten Tomatoes, and Daniel Wu (吴彦祖), Terence Yin (尹子维), Andrew Lin (连凯) and Conroy Chan (陈子聪) of ALIVE, Music Matters aims to encourage artists to gain more exposure amongst leaders from the local and global music industry and learn more about the business of music. Music Matters takes place in Hong Kong from 2nd to 4th June. In total 50 artists will be given this fantastic opportunity. "Music Matters is the only industry event of its kind in Asia Pacific and we want to support the region’s creative community" says Jasper Donat, Music Matters President and co-Founder of Hong Kong based Branded Limited. "Musicians just don’t get the opportunity to meet so many business leaders in one place at one time. Our prices are very reasonable in relation to global music conferences in other parts of the world. However, in many case artists can’t afford the registration price so we’re delighted to be able to do this. Having so many musicians there will also really add to the content and makeup of the event. Not only will they gain tremendous exposure whilst learning valuable industry insights but who knows, maybe one or two will get picked up by a record label, artist manager or agent!" To facilitate this generous offer, Music Matters has forged a unique partnership with Hong Kong-based social networking site, alivenotdead.com, who have over 420,000 registered users and 1,200 official artists providing access to the heart and soul of the Asian music industry. alivenotdead.com’s CEO, Patrick Lee says, "We are very grateful to Music Matters for providing our artist community with this amazing offer. It will be a great opportunity for the artists on our site to meet with music industry leaders and gain contacts that will hopefully prove valuable to their careers down the road."

The global spotlight is on the Asian market with the international music industry looking to realise the region’s potential whist searching for Asia’s first global star. Lee agrees, saying, "Not only is Music Matters a unique opportunity for Asian artists to gain international exposure but also, and perhaps more significantly, it is the only opportunity for the global music industry to tap into Asia’s talent". Artists who meet pre-agreed qualification criteria will be granted the passes on a first come first served basis. For more information contact events@alivenotdead.com.