Less than 7 days to go before All That Matters kicks off so we thought we’d have some fun with an event countdown: 7 Days until the craziness of:
5 Days and Nights of networking hosted by some of the world’s leading brands (Samsung, ESPN, E!, Accenture, YouTube, KOCCA, Indochine, Pacific Beverages, CIMA, HootSuite, CCP) plus:
4 Nights of foot-stomping live music with over 60 bands from 18 countries at Music Matters Live with HP and;
3 Days of talent mentoring with the Music Matters Live Academy with HP and YouTube FanFest Academy with HP as well as;
2 Days of the YouTube FanFest with HP with some of the planet’s biggest online stars all at:
1 Week that matters, the only Business2Business2Fan digital entertainment experience in Asia.
Boom! Let's not forget the Ogilvy/Thomas Crampton " Deathwish Cam"
Phew. And that was just a summary!
These folks are coming, are you?
There’s so much going on that we’ve made it easier to customize your visit - just select a ticket option that suits your needs. Better yet, take the 5-Day VIP PASS and enjoy the complete experience – conferences , cocktails , festivals , live performances , delegate networking tool, all with the people that Matter in the world of digital entertainment in Asia.
5 Day VIP Pass US$1,350
Allows you access to all aspects of the event
covering Music Matters, Digital Matters, Social Matters, Sponsorship Matters, networking, parties, lunches and the Music Matters Live festival. You will also have VIP entry to the YouTube FanFest which includes access to the Green Room (where our speakers hang out)!3 Day Music Pass US$1,250
Gets you inside the full Music Matters
conference, Sponsorship Matters, networking, parties, lunches, Music Matters Live festival as well as access to all Digital Matters and Social Matters conference sessions.2 Day Digital Pass US$1,199
Takes you to the Digital Matters conference,
networking, parties, lunches, Music Matters Live festival and Music Matters sessions on Wednesday and Thursday.2 Day Social Pass US$1,199
Gains you access to the Social Matters
conference, networking, parties, lunches, Music Matters Live festival and Music Matters conference sessions on Thursday and Friday.
See you in 7!
The Branded Team
We are proud to have Deezer as the official music streaming partner for Music Matters Live 2014! Each delegate will receive a 2-month Deezer Premium+ that they can activate to enjoy unlimited and ad-free access to over 30 million tracks. These codes will be sent to the delegates in their registration confirmation email and can be redeemed at www.deezer.com/gift.
Anticipated to attract over 10,000 executives and fans from all over the world, All That Matters, Asia’s only “Business2Business2Fan” experience takes place from 20-25 May at The Ritz Carlton Millenia, Singapore and across multiple entertainment venues including Clarke Quay and *SCAPE.
Dubbed “TED meets SXSW” by Jason Mraz, All That Matters unites B2B Music, Digital, Social and Sponsorship Matters conferences with the YouTube FanFest with HP and Music Matters Live with HP B2Fan festivals, to stimulate a week long extravaganza of business creativity. Catering to the next generation of leaders, the YouTube FanFest with HP and Music Matters with HP Academy mentors, educates and equips up-and-coming creators and musicians with tools, skills and advice.
“All That Matters will be an exciting week of events, sessions, panels and performances catering to the interests of leading business executives and fans from all over the world,” said Jasper Donat, Co-founder & CEO of organiser Branded Ltd.
“All That Matters is truly a one-of-a-kind B2B2Fan pioneering industry festival delivering a 360 degree perspective of the digital media and entertainment industry in Asia Pacific and beyond.”
A stellar roster of speakers, each a leader in their particular field, has been assembled to lend their expertise and knowledge to this year’s event, including:
Akon, Multi-platinum International Star
René Rechtman, President of International, Maker Studios
Apl.de.ap, Co-Founder BMBX Entertainment, Black Eyed Peas/BMBX
Peter Vesterbacka, CMO, Rovio Entertainment
Max Hole, Chairman & Chief Executive Officer, Universal Music Group
Nicholas Wodtke, Vice President of Content and Services, Samsung
Olivier Carnohan, Intrapreneur - Emerging Businesses, SingTel Group
Marc Geiger, Worldwide Head of WME Music, WME
Doug Scott, President, OgilvyEntertainment
Rieko Muramoto, Corporate Executive, Digital Business, Avex
Guy Nicolucci, Hollywood Emmy Award Screenwriter
Susana Tsui, CEO, APAC, PHD Asia Pacific
Shintaro Tabata, Executive Officer, General Manager for Advertising International Enterprise Entertainment Inc Business Group, LINE Corp
Daniel Glass, Founder/President, Glassnote Entertainment Group
Aseem Puri, Regional Brand Director, Unilever Asia
Michael Stevens, VSauce - 7 million subscribers on YouTube
Cara Mayega, Group Integrated Marketing Content & Connections Manager, Coca-Cola
Thomas Crampton, Global Managing Director, social@Ogilvy
Mary Megan Peer, President, Asia Pacific, peermusic
Charles Caldas, CEO, Merlin
Brian Message, Chairman of the MMF and Co-founder of ATC, MMF/ATC
Benjy Grinberg, President, Rostrum Records
Ken Rutkowski, Co-Owner/Host, Business Rockstars
Shridhar Subramaniam, President, Sony Music India & Middle East
Lee Trink, President, Dare Mighty Entertainment
Thomas Dolby, Founder, Beatnik
Tom Pickett, VP of Content, YouTube
View the complete list of speakers here.
Into its ninth year, the award-winning Music Matters grows to three full conference days with a power attendance of business executives and now includes the Music Matters Academy, an invitation-only forum for young artists wishing to understand the business of music. Business2Fan offerings will include Music Matters Live with HP and YouTube FanFest with HP, which features the greatest line-up of YouTube stars ever in Asia.
As the world’s entertainment viewing continues to shift online, Digital Matters presented by Samsung champions all things video and is the place where the future of on-demand, online & OTT entertainment services is built.
2014 will usher in a new chapter in the history of All That Matters by integrating Social Matters and Sponsorship Matters into the week-long forum.
Following its success in Hong Kong, Social Matters debuts in Singapore in partnership with leading advertising agency network Ogilvy & Mather and explores the theme of "brands as creators", enabling marketers to bring brands to life, using creative, shareable content.
In partnership with the newly-launched Asian Sponsorship Association, the inaugural Sponsorship Matters will be a thorough examination of the importance sponsorship holds in this age of customer engagement. A must-attend event for marketers, agency strategists, event specialists, rights holders, media planners and industry stakeholders, Sponsorship Matters will examine topical issues including integrating sponsorship into an effective marketing mix, activation strategies in different environments, measuring ROI and more.
See the full All That Matters programcombining Music, Digital, Social and Sponsorship Matters.
YouTube stars are being heralded as the new Hollywood A-listers and, following on from the unprecedented success of the first ever Indian YouTube FanFest with HP which sold out within 48 hours, the YouTube FanFest with HP returns to Singapore for a second year. With over 55 million combined online subscribers, the YouTube FanFest with HP will bring together some of the biggest YouTube stars on the planet with their fans for over two days at *SCAPE!
Who will be Discovered at the Festival that Matters?
Broadcasting live to the world on YouTube for three nights (22-24 May), the largest music festival in Singapore, Music Matters Live with HP, will kick off on 21 May for four nights of sensational music and entertainment. Over 60 bands from 16 countries will perform over 170 shows, showcasing their talent and seeking discovery by the world’s music industry and Singapore’s music fans across eight venues in Clarke Quay and other venues around the city. The festival is being produced with Timbre Music Group.
The invitation-only YouTube FanFest with HP Academy and Music Matters with HP Academy will provide unique education opportunities for creators and budding artists, as experts from across the globe share their tips, experiences and creative insights to nurture the next generation of talent in the Asia Pacific region.
Organised by Branded and supported by The Music Society, Singapore (SGMUSO), the Music Matters with HP Academy returns to give back to the music industry in Asia by helping emerging artists through a platform to learn, be seen and be heard – directly connecting with global industry experts from around the world including Apl.de.ap, Thomas Dolby, Benjy Grinberg, Daniel Glass, Brian Message and more.
“The Music Matters Academy reaffirmed my decision to pursue music in a growing and hopeful industry, instilling in me a global, business-oriented paradigm to add value to my musicianship,” said Benjamin Kheng of country-folk rock band The Sam Willows.
The YouTube FanFest with HP Academy comprises two half-day workshops designed to give creators an in-depth overview of all things YouTube. The young YouTubers will hear directly from other established YouTube creators (both local and international) and experts from the YouTube team. This is a great opportunity for creators to gather and learn from each other.
Enabling existing and future creators, both academies are supported by HP.
“We are excited that All That Matters is returning to Singapore, and with an even stronger line-up of events. This event strengthens Singapore’s reputation as a centre for entertainment and innovation, where offerings are refreshed and continuously grown in both scale and quality. Platforms like All That Matters are also valuable in our endeavours to further profile local entertainment players,” said Carrie Kwik, Executive Director, Arts, Entertainment & Integrated Resorts, Singapore Tourism Board.
Dubbed “TED meets SXSW” and offering a unique gateway to the Asian entertainment industry, the All That Matters week offers a veritable smorgasbord of keynote sessions, panels, networking, mentoring, festivals, live performances for over ten thousand participants and fans.
With so much going on, don't miss the final " Hop To It " rate before it expires!
One part conference, one part music festival and one part creative academy, the award winning Music Matters unearths new business opportunities with a programme that delivers insight and debate from leading industry thought leaders.
Digital Matters is building the future of on demand, online & OTT entertainment services . A champion of digital innovation, this year’s agenda explores the content evolution, building a viable online business, data mining, financial models and more.
Social Matters , in partnership with Social@Ogilvy, focuses on “brands as creators” and how digital marketers have been using creative content to build audiences, entice engagement and generate ROI.
In partnership with the Asian Sponsorship Association, the inaugural Sponsorship Matters examines the opportunities and challenges marketers face when employing sports & entertainment sponsorship as tools for consumer engagement.
All That Matters has assembled a stellar roster of field-leading speakers including Apl.de.ap (Black Eyed Peas) , René Rechtman (Maker Studios) , Shintaro Tabata (LINE Corp) , Max Hole (Universal Music Group) , Cara Mayega (Coca-Cola) , Ken Rutkowski (Business Rockstars) , Benjy Grinberg (Rostrum Records) , Thomas Dolby (Beatnik) , Peter Vesterbacka (Rovio) , Marc Geiger (William Morris Endeavor) , David Goldberg (SurveyMonkey) , Daniel Glass (Glassnote Entertainment Group) , Alan Ridgeway (Live Nation Entertainment) , Mary Megan Peer (peermusic) , Doug Scott (OgilvyEntertainment) , Tom Pickett (YouTube) , Shridhar Subramaniam (Sony Music) , Charles Caldas (Merlin) , Brian Message (Courtyard Management & ATC) , Christophe Muller (YouTube) and many more. Check out a full list here.
There’s really no reason to miss out, choose from:
5 Day VIP Pass, US$1,150 , allows you access to all aspects of the event covering Music Matters, Digital Matters, Social Matters, Sponsorship Matters, networking, parties, lunches and the Music Matters Live festival. You will also have VIP entry to the YouTube FanFest which includes access to the Green Room (where our speakers hang out)!
3 Day Music Pass, US$1,099 , gets you inside the full Music Matters conference, Sponsorship Matters, networking, parties, lunches, Music Matters Live festival as well as access to all Digital Matters and Social Matters conference sessions.
2 Day Digital Pass, US$999 , takes you to the Digital Matters conference, networking, parties, lunches, Music Matters Live festival and Music Matters sessions on Wednesday and Thursday.
2 Day Social Pass, US$999 , gains you access to the Social Matters conference, networking, parties, lunches, Music Matters Live festival and Music Matters conference sessions on Thursday and Friday.
Exciting news that Apl.de.ap who co founded the massively successful Grammy Award winning group “ The Black Eyed Peas ” with his best friend will.i.am will be joining us at Music Matters. Born in the Philippines, real name Allan Pineda also co-wrote many hits including “Where is the Love”, “I Gotta Feeling” & “The Time (Dirty Bit)”. As a champion of Asian talent, Apl will discuss his musical journey and current work in Southeast Asia through his new entertainment and branding company "BMBX”.
Join him with brands, bands, broadcasters, digital platforms and more at the heart of Asia's exploding digital entertainment economy...
Champion of all things video, Digital Matters is the home of online entertainment where global brands and tech titans like YouTube, Maker Studios, Rovio/Angry Birds, OgilvyEntertainment, FOX, Google, PHD, Mindshare, Movideo, Beatnik, Accedo, Viss, Business Rockstars, Getty Images and many more come together to shape the future.
Over at Social Matters , LINE CORP's Shintaro Tabata , Executive Officer & General Manager for Advertising Business Group demonstrates how to recruit over 370 million global users within a matter of months.
On the Business2Fan front, fresh from the YouTube FanFest Mumbai event, Vsauce
will make another splash in Singapore. Combined they have over 16 million subscribers. Watch this space for more. If you don’t, their fans will be!
festival sees the number of bands swell from 50 to 70 and they’re getting bigger each year. Watch out for some fairly huge announcements over the coming weeks as we finalise the amazing lineup. All That Matter s – Asia’s only Business2Business2Fan experience Act now! Enjoy Music Matters on its own at the "Hop To It" discount rate of only US$1,099 . Or you can upgrade to a 5 Day VIP Pass to experience the entire entertainment universe (Music Matters, Digital Matters, Social Matters, Music Matters Live and YouTube FanFest) at a discount price of US$1,150 !
Our speaker lineup is getting more exciting by the week, see who we’ve signed up so far.
Want to connect with the Asia Pacific music industry, make an impression on the local music scene and share the stage with the world’s best up and coming performers? Music Matters Live is THE place for bands to break into the world’s most populous region.Dubbed "TED meets SXSW" by Jason Mraz, the award winning Music Matters continues to be the premier platform connecting the industry and fans through a dynamic lineup of international and local bands. For 3 nights, over 60 bands, from more than 20 countries, will play over 160 shows, in multiple venues across Singapore. Music Matters Live has hosted sensational acts like Simple Plan (CAN), Jezabels (AUS), Boyce Avenue (USA), Katie Noonan (AUS), Gurrumul (AUS), Prata Vetra (LAT), Kate Miller-Heidke (AUS), Little Boots (GBR), flumpool (JPN), Kreva (JPN), Drunken Tiger (KOR), Indus Creed (IND), Nidji (IDN), Faber Drive (CAN) and hundreds more.
Be seen and be heard! Act now and register your performance before our band application closes this Friday ( 17 Jan)!
Click here to submit your application online
You can also contact email@example.comMusic Matters Live is firmly established as the digital entertainment gateway to Asia! It's the nextgen experience where budding artists and industry leaders convene for mentoring sessions and workshops. A place where global entertainment pioneers share valuable tips and advice on growing a fan base and succeeding in a digital world.
Singapore, 27 May 2013 – The award-winning Digital & Music Matters, and Music Matters Live concluded on 24th May in Singapore with the successful premiere of the first-ever YouTube FanFest with HP and lively discussions on the future of digital entertainment services in Asia and beyond. Over 50 hours of “live” streamed events registered more than 200,000 online viewers for YouTube FanFest with HP, and hundreds of thousands of viewers for Digital & Music Matters conferences and Music Matters Live.
Held from 20th to 21st May at The Ritz Carlton, Millenia Singapore, YouTube FanFest with HP saw 1,400 attendees over two days of performances by today’s rising and established YouTube stars who combined have enjoyed over 3.8 billion page views to their own channels. The audience saw performances by Chester See (US), Ryan Higa (US), Hikakin (JPN), Steph Micayle (SG), Namewee (MY), Eat Your Kimchi (KR) and more. Surprise guests Joe Perry (Aerosmith) and YouTube star, Andrew Garcia, also delivered amazing performances in the show, much to the delight of the audience.
YouTube FanFest (www.youtubefanfest.com) was streamed “live” over two nights and more than 200,000 online viewers tuned in. Singapore viewers accounted for half of the total viewership figure.
Digital and Music Matters (21st to 23rd May), is a pioneering industry event in the Asia-Pacific region bringing together key players in the global music, entertainment and digital industries.
Over 1,400 participants from close to 400 companies across 30 countries attended the three-day event which consisted of 15 panels, including 30 keynote presentations and interviews, as well as eight roundtables and workshops focusing on export, digital entertainment, music publishing, synchronisation, online creative and live music.
There were also lots of evening parties and networking sessions, which included Samsung Breakfast, Accenture Lunch, Microsoft/Movideo Cocktails, SG Muso Soundcheck, Asia Pop 40 Launch, Music Matters Live and Seymour Stein cocktails.
The event saw 120 journalists, more than 30 sponsors, over 80 media and industry association partners, 175 artists and students who contributed to the success of the events as they exchanged experiences and discussed new collaborations with all who mattered in the music and digital entertainment industries.
This is also the first year all the events were streamed “live” for over 50 hours, courtesy of Movideo and YouTube, reaching out to the global audience.
The third edition of Digital Matters presented by Windows Azure held in association with Movideo and CASBAA kicked off the exciting week of conferences on 21st May with a “live” Google Hangout with Amanda Palmer, who shared her experience on tapping into social networks to connect with her audience and to raise funding for her independent album.
This year’s conference also saw keynote presentations and speakers from Microsoft, Movideo, Akamai, Google, Samsung, SingTel, HBO Asia, ESPN Asia Pacific, NBA Asia Pacific, YouTube, StarHub, Motion Picture Association, Omnifone, Brightcove, and more.
Music Matters (22nd to 23rd May) opened with a welcome address by Singapore’s Acting Minister for Culture, Community and Youth and Senior Minister of State for Communications and Information, Lawrence Wong, followed by an important update from the Singapore Music Society (SG MUSO) – membership grew from 350 in 2012 to 620 today and support from the private and government sector had helped the fledgling association organise regular networking sessions to bring together artists, promoters and venue owners to further grow Singapore’s music industry.
This year’s Music Matters saw invigorating performances by seven of today’s breakout artists from Australia, Canada, Korea, Myanmar, the UK and the US. Attendees were also given the latest industry report from Frances Moore, CEO of IFPI, which represents the recording industry worldwide, who shared insights on how the recording industry can sustain its first growth in the last 13 years.
The one-on-one keynote interview with Johnny Wright revealed his thoughts on being an artist manager, with his experience in managing artists who include Justin Timberlake, Janet Jackson, Backstreet Boys, *NSYNC and Britney Spears.
The two-day Music Matters Academy saw 120 aspiring artists and recording industry up-starts registering for the sessions to learn tips and advice from industry veterans Seymour Stein (President, Sire Records), Dan Teree (President and COO Ticketfly) and Nick O’Bryne (General Manager, Australian Independent Record Labels Association).
The three-day conference was complemented by Music Matters Live powered by HP, a three-day music festival held from 22nd to 24th May. This year’s festival featured 58 acts from 20 countries, which played 160 shows across seven venues in Clarke Quay, with country showcases from Australia, Canada, Japan, Korea, Singapore and Taiwan. An estimated 10,000 fans attended the shows and hundreds of thousands watched the festival via YouTube.
This is the second year that the festival was streamed “live” via YouTube with the help from students from Singapore Polytechnic who gained hands-on experience in producing a “live” streaming show for the first time.
“We aim to grow the event each year and this year we gave Singapore five nights of entertainment coupled with three days of conferences and two days of academy sessions. The overwhelming response we received this year is a sign that the Asian market is growing and Digital & Music Matters and Music Matters Live provide a much-needed platform to connect emerging artists with today’s digital entertainment decision makers. I want to thank our amazing cast of sponsors and partners for helping us in our journey to bring new artists and music to new audiences,” said Jasper Donat, President of Digital & Music Matters and CEO of Branded Ltd.
Digital & Music Matters is proudly supported by the Singapore Tourism Board, Media Development Authority of Singapore, and Infocomm Development Authority of Singapore. Other key sponsors on board for 2013 are: 88tc88, Accenture, Akamai, AsiaWorld-Expo, Barks, Believe Digital, Audio Network, BMI, Brightcove, CIMA, Channel [V], Eon & Asia Pop 40, Fender, Fox, Google/ YouTube, Gracenote, HP, ICON, Invest HK, Images in Motion, KOCCA, Windows Azure, Movideo, MPAJ, Omnifone, Pacific Beverages, Samsung, Singapore Grand Prix, Sounds Australia and the Singapore National Arts Council.
To our friends, colleagues and peers who we won’t have the pleasure of seeing this year, and to all the fans who we couldn’t accommodate on-site, we’re making the entire program available to you via live streaming! A whopping almost 48 hours of live feeds covering the conference program, YouTube FanFest with HP and Music Matters Live with HP! The links below will guide you to the corresponding program:
1 - Monday 20th May 2013, 19:00 - 22:00
2 - Tuesday 21st May 2013. 19:30 - 22:00
Amanda Palmer Live Google Hangout( Tuesday May 21st 12:00pm (midday) Singapore)
Day 1 -
Wednesday 22nd May, 19:30 - 24:00
Day 2 -
Thursday 23rd May, 19:30 - 24:00
Day 3 -
Friday 24th May, 19:30 - 24:00
A special thank you to John Wigglesworth and all at Movideo, YouTube and StarHub for making this happen.
For 5 days Asia’s entertainment scene
descends on Singapore. Opportunities will be discovered, acts will be signed, deals will be negotiated, friends will be made and fans will be satiated. You will need to be there to enjoy the networking, parties and “human” interaction as technology can’t recreate these yet! So you can still register but note that the Ritz Carlton is full.
After all, entertainment matters. And for entertainment matters, there’s Digital & Music Matters.
Will we see you online?
The Branded Team
Join us at J-ROCK MATTERS presented by BARKS on Thursday 23 rd May at 9-10pm at The Fountain Stage and then 11pm-1am at the Beer Market in Clarke Quay as part of the Music Matters Live Festival to hear this year’s amazing artists from Japan.
Who Will You Discover?
The Branded Team.
If entertainment matters to you then we thought you might be interested to see that we now have an even bigger list of CEOs, Chairpersons, MDs and Presidents than ever speaking at the award winning Digital & Music Matters. You can see them and our other amazing speakers, artists and online stars here.
What's more, with just two weeks to go until
the event over 300 companies have already signed up and you can check them out here.
The final early bird ends this Friday so don’t miss your chance to save US$250 and register here.
For one week, thousands of industry leaders, artists and fans will converge on Singapore to enjoy three days of power-packed conferences, workshops and thought-provoking mentoring sessions capped by five nights of star-studded entertainment.
A first for Asia, the brand new YouTube FanFest powered by HP will be kicking off the week in style engaging marketers, creators and fans with 20 of the Internet’s hottest acts sharing how they build, grow and communicate with their massive social communities.
Entertainment matters. And for entertainment matters, there's Digital & Music Matters.
Will we see you in Singapore?
The Branded Team
We’re delighted to announce the YouTube FanFest Powered by HP. A first for Singapore, 20 YouTube Stars with over 3 BILLION views between them, including Ryan Higa, Chester See and Boyce Avenue, will take to the stage and meet fans up close and personal for two nights of live entertainment at the start of the week. See the line up here.
The FanFest launch coincides with the publication of the Digital & Music Matters 2013 programme featuring three days of cutting edge conference and five nights of sizzling entertainment.
Digital Matters presented by Windows Azure takes you through a powerhouse agenda of engaging sessions and interactive workshops covering topics including monetizing online video to premium video publishing and advertising innovations in online video marketing. Supported by CASBAA & Movideo, this event brings together some of the world’s most influential digital entertainment innovators including Coca Cola, Disney, Microsoft, Samsung, StarHub, Accenture, YouTube, Akamai, Brightcove, SingTel and ASTRO to name a few. More here.
Also not-to-be-missed is the Music Matters
programme featuring Johnny Wright, Justin Timberlake’s Manager, as well as some of the biggest names in live and digital entertainment.
Towards the end of the week, Music Matters Live with HP continues its commitment towards providing budding artists with a platform to be seen, heard and flourish. Packed to the brim, 60 bands from 20 countries spanning Japan to Latvia will rock the nights away in over 160 shows!
In fact, there's so much going on, we sent out the mother of all releases today!
With the event just around the corner, hotel rooms are filling up fast at the Ritz! You can still enjoy discounted prices for the 2-day Digital Matters programme at US$799 and the Digital & Music Matters full conference at US$999*. Registration is easy, just go here or simply email firstname.lastname@example.org. Don’t miss it!
Entertainment matters. And for entertainment matters, there's Digital & Music Matters 2013.
The Branded Team
*Full price will resume on 10th May and the rate will increase to US$1,250.
Supported by the Singapore Tourism Board and Infocomm Development Authority of Singapore, Music Matters is the pioneer music industry event in the Asia Pacific ...Read more
|English Name||Music Matters|
|Languages Spoken||english, cantonese, mandarin, japanese|
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