Mr.Tac a.k.a. Chocolate is an independent underground rapper from The Bronx, N.Y.C. who found worldwide indie success in 1999 with his summertime single Up Next. Born on June 4, 1979, in The Bronx, New York, he made his full-length album debut with the independent release A Day In Da Life Ex-Perience (2007). He subsequently established his own label Zone Platinum Entertainment to release his music and also created a platform for artists like his self to established there sound. He has worked to build a strong audience and following for himself via MySpace, Facebook, Twitter, etc. In 2006, an appearance on Drop-Zone The Purple Album MixTape Chapter A Volume 2 became an early sign that the rapper was aligning himself to be recognized and heard.