Blog: Thursday, Jun 30

Who's Hot... Who's Not.

i don't read much. frankly. so it takes a lot of effort on my part to walk into a bookstorewithout first knowing where the nearest Exits are.but just about every once in a whilei will pick up a magazine just to flip thru the contents of its pages.to see What's In. What's New. Who's Hot... Who's Not. Etc.Local Fashion Magazines are the #1 read magazine in Singapore.all Local & Foreign Models would rip off the arms or legs of another model to shoot with these magazines only because the results are world class.no kidding.its the same with Local Actors.for just a few hours with a top Fashion Photog,they live their moments as Top Models.cos once the photo shoot is done,they do go back to their 16hrs a day shoots as an actorand eat from their packed lunches.no special orders pls. its too troublesome for the PAs.so why am i surprised to find an entire shelve of badly shot covers,poorly written interviews and ''cut & paste'' layouts?!with many new magazines hitting the racks,almost all magazines are going thru a Face Lift every quarter.from interns getting coffee on their 1st day at work,to now being editors of the Online edition .from Top Models & Celebs appearing in these Mags,there are now Aunties in bikini doing a 6 page Fashion Spread.from Hot Fashion Trend reports to now,Recycled Trend report from another Magazine.some even use STOCK IMAGES as Covers.SERIOUSLY?!!?!?!?!!this is not a joke.its happening.what am i gonna do when i start a serious reading habit?