February 2013 - alive matched up and coming director and actor Stephen Fung with HBO for the Asia launch of their HBO GO media streaming app. The event was held at the Grand Hyatt Hong Kong. Stephen helped with the launch ceremony and also did press interviews, resulting in very good press exposure of the event.

Results - Stephen additionally shared a photo from the event on his 600,000+ fan Sina weibo account. The post received 63 retweets and over 100 comments.