As part of a sales promotion for Diesel Watches, alive.cn arranged a live performance by singer Endy Chow at the Diesel Flagship store in downtown Hong Kong. Tickets were only available to customers buying a certain amount of merchandise. Additionally alive.cn arranged for several celebrity key opinion leaders in the fashion area to post information and product photos to their social media before and after the event.
In addition to a very successful event, the social media sharing aspect also had good results. Posts from this campaign returned a total of 54 forwards and 76 comments on Sina Weibo, with a total reach of approximately 580,000. Facebook posts received a total of 2174 likes and 66 comments. Instagram performance was also very strong with 1509 likes and 6 comments.
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