Over a 4 month period, alive.cn worked with China skincare brand Daisymee to help promote their Korean formula skin products via celebrity social media. We commissioned 5 celebrity female artists with large fan bases to share a photo with their iconic packaging on their weibo. Also we gave their product to 4 additional artists for additional social media sharing.
Overall the campaign had a reach of over 5.3 million users and was forwarded 329 times and received a total of 642 comments.
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