Commissioned 10 web videos to promote Nokia’s App Idea Competition. Each video shows or describes an idea for Nokia's smartphone app competition in Youtube video and includes a call to action to the campaign website.
Seven videos were animations or short films or parody commercials created by indie filmmakers and three were celebrity web cam videos talking about their app ideas.
Shared by filmmakers via blog, weibo, Facebook and Twitter.
Total response for all 10 video: 17k+ views, 900+ likes on Facebook, 90+ tweets on twitter.
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