We are just two weeks away from HK's first ever Webfest event. Here's their latest updates:
First edition of the HK Webfest to launch during Le French May on June 5 with international conference and screenings.
HONG KONG (20/05/2013) Hong Kong’s first
festival for web content, transmedia, branded entertainment and
webseries will start on 5th of June as associated project of the annual Le French May.
Being a part of a global webfestival
network – with such locations as Los Angeles, Marseille and Melbourne –
the first edition of the Hong Kong Webfest will bring to town such
international speakers as Frederic Josue (Head of Marketing at Havas
Media), Mourgan Bouchet (Vice President at Orange) and Nicolas Thorin
(Director of Internet advertising M6), among others, to present and
discuss the future of the entertainment industry in regards to what
technology and new business models can do to the way content creators
develop the stories that best engage a connected global audience. Local
Hong Kong speakers are also represented during the conference day
including Oonagh Chan (Head of Broadcasting Services HK Jockey Club),
Maryann Hwee (Executive Director of FringeBacker), Charlie Toller
(Director and founder BrandBeatAsia) and many more.
Another important topic at the event will
be how new cross-platform dependent projects and their finance
structures are disrupting the Television/Film Theater market, creating
immensely popular franchises and creating multiple connection points
(and long-tail revenue) with their avid viewers.
Taking place at the Hong Kong Polytechnic University (from the 5th of June to the 7th),
the event provides a valuable forum for emerging talents from around
the city, mainly focusing on new talents and innovative thinkers in the
industry.
With such projects showcased like
Guidestones (A HK financed Canadian production that has recently
received the Emmy award for Best Digital Program), GwanGong VS Alien (an
ICT and Freshwave award winner from Hong Kong) and a Heiward Mak
microfilms special, attendees will have the opportunity to interact,
discuss and critique the content present at the Webfest with the intent
to further push the Hong Kong local creative industry into maintaining
its stance as a media player in the global new media market.
Furthermore, for the first time in the
city, this type of event will have its registration and ticketing system
running through a NFC enabled platform, connected to the audience’s
social media channels and helping the attendees in interacting with
their channels and friends through local check-ins, event photos and
branded lucky draws.
Festival director Marco Sparmberg
explains, “The HK Webfest is at the intersection of cutting edge media
technology, cross platform distribution, digital marketing and
transmedia storytelling. All these sectors will merge eventually and we
have to find new business models for the industry along this way.”
With support from Le French May, the
Consulate general of France in Hong Kong and Macao, Alliance Française,
Getty Images, Yesasia.com, Alive.cn, RealLifeConnect and several Hong
Kong Startups, the event aims to become a staple in the content and
entertainment calendar, striving for a local connected, interactive and
expansive creative community with a global reach.
Register for a free NFC enabled festival pass here: http://reallifeconnect.com/event130/reg