Category: Advertising & Marketing

Location: Pure SOHO

#SMWHKceleb

Verified celebrity accounts have served as the primary growth drivers for platforms like Twitter and Weibo.  Likewise they are now proving to be effective channels for brands and agencies to communicate with consumers.  We will investigate how celebrity social media is being effectively used both overseas and in local marketing.

 Speakers include:

• Raffi Kamallan, COO, Alivenotdead.com
• Jen Cheng talking about Glamabox’s use of celebrity endorsementsalivenotdead.comWla"X&e$\v
  
• Wendy Yu of Tom.com, developer of the iPhone/Android app “Favspot” who have used local celebrities extensively in their online and offline marketing.

驗證名人帳戶曾成為Twitter和微博等平台的主要增長動力。同樣，他們現在是品牌和機構與消費者溝通的有效渠道。我們將探討如何在海外及本地營銷策略上，有效地利用名人社交媒體。

Ticket Price: HK$150 per person. Ticket price includes 1 drink.

Hosted by: alivenotdead.com

Category: Advertising & Marketing

Location: The Den

#SMWHKMuso

A discussion of how musicians are using social media to promote themselves and support themselves.  Representatives from business will also speak on their experience using social media to market musical instruments.

Speakers include:

• Audrey Felix of Misa Digital, talking about their use of YouTube to market the Kitara digital guitar
• Wallis Cho,  local musician who’s recent song has become an internet meme for fans who have made their own MVs to match his song
• ToNick, a local indie band who has found a wide local audience via YouTube (their Youtube channel is over 2.5 million views)

這是音樂家如何利用社交媒體宣傳自己和支持自己的討論。業界代表會發表他們使用社交媒體推廣樂器的經驗。

Ticket price: HK$150 per person. Ticket price includes 1 drink.