When creating entertainment, I feel like the performance creator's job is to give the audience and excuse to do what they already want to do. For example, at a concert, the fans want to scream at the cute boys on the stage and they want to be a fan. When you're working in a concert therefore, your job is to justify a situation where this can happen. You can use all the tools of drama to make this happen. You orchestrate this release of emotions.
For films, you do this same thing - you are assembling a series of events which is allowing the audience to go places emotionally that they want to go. That place might be jump out of your seat cheering, but it might be holding the hand of your date in tears. In long form, you may be able to take them to both ends of that spectrum if you set the stage correctly.
We have a need to experience emotions. Most of our cultures don't allow for a fluid daily expression of these emotions and the entertainment world becomes the gateway to get there. So, all artists and entertainers really need to do is provide a justification for this. We don't have to force them to happen. If we go too far and push too far, then we are over manipulating and people will retract. Audiences don't want to be forced, they just want to be given the opportunity.
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