In the most literal use of the term, “designer plush toy,” German teddy bear makers,Steiffand fashion iconKarl Lagerfeldhave partnered to produce a limited edition bear in Lagerfeld’s own image. The bear comes outfitted in a familiar black and white suit with sunglasses and rhinestone initialed belt buckle. Steiff’s trademark “button in the ear” (devised to thwart counterfeiters) will also be present. Steiff toys are known for their quality materials and craftsmanship. Founder Margarete Steiff’s mantra was “Only the best is good enough for children.” However, at a cost of approximately $1,500 per bear, it’s unlikely these toys will go into the same chest as any Yo Gabba Gabba plushes. The teddy bears are limited to an edition of 2,500 and will be launched at Neiman Marcus stores this September.
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