Pamela Low, a fashion lover transformed from graphic design to image styling and fashion creations. Between 1994 to 2001, joined major companies Kan & Lau Design Consultant, Leo Burnett, Caribiner International and Alan Chan Design Co in Hong Kong as Art Director. In 2002, started her new challenges in fashion art direction and styling at Lane Crawford (HK). In 2004, transformed to a freelance image direction/fashion stylist, active in advertising, magazine, tv commercials, fashion shows and concerts on image direction and styling. Specialist in styling with custom made accessories and wardrobe. Founded WhATaBOUTBLaCk in 2005, introduces her first collection of fashion creation made from vintage materials. In October 2006, together with 14 other international designers, being invited by Osaka Museum of Modern Art for an exhibition and first introduced WhATaBOUTBLaCk in Japan. From June to Dec 2007, together with 14 Hong Kong designers participated in a roving exhibition "70/80 Hong Kong New Designers Exhibition" organized by the China Academy of Art in Hangzhou, Shanghai, Changsa and Chengdu.