After starting a small retail concept in Munich, Germany, in 1992 Tony Tbone Magnetic was asked to play a part as a co founder of the early urban brand Mecca USA. Numerous trips around the world later Jet Setting became synonymous with the lifestyle Magnetic attracted.

Trend setting and creating a global network of distribution in specialty shops created a niche for The Year Of... and countless design projects along the way. As creator of the uber luxe, exclusive collection of denim and innovative sportswear Magnetic considers no expense to extreme to bring you the finest products available in truly limited edition production runs.

Tony Magnetic has matured as one of the industries most respected creative forces. Hosting art galleries in Las Vegas and London. Sharing The Year Of ... platform with the likes of Stash, (Recon / Norbit ), Brad Digital, (lil brooklyn dog), and Sal Barbier, (skate icon / SLB).

The company has a long history of consulting on design and marketing projects for the likes of Reebok, Arrive retail in Miami, New Era hats and special Jeans for Gabriel Urist, Sneakers for Lotto and K-Swiss. Reviving timeless brands with modern influence and cutting edge design.

2007 marks a special cycle in the Year of The Pig, The Golden Pig at that born a Pig in Philadelphia, way back when, Tony has found peace and a pace of life that is just fabulous here in Hong Kong. The island life with the metropolis edge! A true Hong Kong fan Tony Magnetic shares the journey by always discovering whats next and bringing it to the masses.