Privy Member Esther Nguyen, CEO of Pops.vn, recently uploaded 7000 Vietnamese songs to Itunes!

Vietnamese Music Now Available On iTunes

San Francisco, CA – July 23, 2009 – Trinh Cong Son, Pham Duy, Ngo Thuy Mien, Phu Quang, and many other popular Vietnamese composers’ music became available today on the Apple® iTunes® Store, according to POPS Worldwide Inc.

Performers included in this first batch of Vietnamese CDs include singers like Dam Vinh Hung, Quang Dung, Hong Nhung, Ho Quynh Huong, Dan Truong, Le Hieu, Xuan Phu, as well as young, less well-known, but upcoming Vietnamese artists. These albums made their appearance for the first time on iTunes today, and individual songs or whole albums can be sampled, purchased and downloaded by iPod® and iPhone® users all over the world.

According to POPS , this is the culmination of lengthy efforts to aggregate, license, digitize, and offer a rich library of music from Vietnam for the first time on a legitimate, secure, online platform. The company also revealed that while the first batch of available albums number around 500, the total number of individual songs scheduled to be posted on iTunes will be reach 20,000 in the near future.

“We’ve always strived to deliver a high quality, rewarding listening experience to lovers of Vietnamese music everywhere”, stated Esther Nguyen, CEO of POPS Worldwide Inc.” We are gratified to have been able to reach a deal with Apple’s iTunes for us to finally bring this important part of our culture to everyone, not just Vietnamese, but also people who’ve developed a taste for our beautiful music”, she also said.

For Vietnamese composers, artists, and music producers, the inclusion of their music into iTunes, the world’s most successful digital music delivery platform, represents an unprecedented exposure to listeners on a global scale. As has been the case with their mainstream counterparts, these artists are more and more grappling with the challenges of monetizing their art and product in the new digital age, and this announcement is a much welcome development.

The iTunes Store is the world’s most popular online music, TV and movie store with a catalog of over 10 million songs, over 30,000 TV episodes and over 2,500 films. With Apple’s legendary ease of use and seamless integration with iPod and iPhone, the iTunes Store is the best way for Mac® and PC users to legally discover, purchase and download music and video online.

POPS Worldwide Inc. is an entertainment media company specializing in aggregating, licensing, and delivering music, video, and other rich media content from Vietnam to consumers all over the world, with offices in Vietnam and the U.S. The company currently operates the social network POPS.VN in Vietnam, and packages music and video for global content distributors such as wireless network operators and online music sites such as the Apple iTunes Store.