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  • "Be the change you want to see in the world." ~Mahatma Gandhi

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  • How to Market Your Music

    Wednesday, Nov 11, 2009 6:22AM / Members only

    Applying the marketing strategy framework that I learned in school to selling music: product, price, place, and promotion.  What do you think?
     
     
    Product - That is your music! How is the quality? How is the brand/image? What do people feel about your music?

    Price - List price. Sometimes, pricing something is very tricky. For this, I suppose you could work on other things such as some promotional kits, gimmicks, flyers, holiday promotions, inserts, gifts,.. merchandise is another one.

    Place - Location. Where do you sell your music? Electronic downloads mainly? How about the assessibility? How easy is it to find your music? Find you? (ie. Try searching your name.)  Where is your music found streaming through?

    Promotion - Advertising. PR and media. How many channels of advertising could you use? There are soo many! Where are good places to appear for shows? How do we get more radio play time? How do you get on online radio? With your audience, what type of show appearances would be a good idea? How about partnering with someone or an organization that might even be able to sponsor you or promote you? Do you have business cards? Pass them out!
  • help: Benefit Concert for Burma and Sichuan

    Thursday, Jul 17, 2008 8:20AM / Members only

    AsianWeek presents
    help: Benefit Concert for Burma and Sichuan

    featuring:
    Natalise
    Mud
    Paul Kim

    Saturday, August 2, 2008 @ 7pm

    Glas Kat Nightclub

    520 4th Street, San Francisco (map)
    21 and over - Doors open at 6pm
    Strict dress code (please no baggy jeans, tennis shoes, caps, etc.)

    Buy tickets
    $25 student advanced purchase (with a current student ID)
    $35 general advanced purchase
    $40 general admission at the door - CASH ONLY!
    $125 VIP package (three course dinner and admission to show for two) *limited availability*
    www.brownpapertickets.com/event/38397


  • Steps to Becoming a Superstar Singer

    Thursday, May 15, 2008 8:31AM / Members only

    Try participating in a Singing Competition -- This would give an aspiring singer some practice, experience, and exposure.  Read the bottom for pointers. 

    Just two weeks ago, I cheered on my cousin at an "Asian Idol" competition in San Francisco. I wasn't really sure what to expect but the focus of the competition was on the singing talent. There were 28 contestants and 4 prizes (1st, 2nd, 3rd, and Audience Favorite). This was a semi-final competition but the winner of the final competition gets a singing contract in Taiwan. Nice.

    The contestants were graded on the following criterion:

    • Vocal Quality - 15 points
    • Technique - 15
    • Emotion/Mood - 15
    • Rhythm - 15
    • Style - 10
    • Presentation - 10
    • Appearance - 10
    • Potential - 10


    Steps to Winning a Superstar Singing Contest

    So I was thinking -- If I were the judge, how would I pick the superstar?? In this case, it was important to note that I would be picking a superstar singer in this competition. There are superstar actresses, superstar models, superstar pianists, superstar painters, etc… or… one could be a superstar generalist, where a mix of skills could be used well. For instance, there are some actors that are great dancers as well. However, one skill is usually notably better than another.



    1. Have a personality! Become an adjective that has meaning...

    2. Know what you are being graded on! If you are being judged on vocal quality but you cannot sing in the correct tones, then the competition does not suit you, right? For this competition, I would shortlist the contestants that are very good in one of the above criterion. Of course, the first four criterion get more weight..  Then, I would continue to narrow down the list with the contestants who scored well in a combination of two of the above criterion.  Then, the contestants who scored well in a combination of three of the above criterion and so on..  In my opinion, it is nice to be well-rounded so one who scores strongly all-around could be better than one who scores really well on three criterions. Wow - so technical!  Hehe

    3. Be teachable! Those who show that they are willing to learn usually have more potential. For example, my cousin's simple gesture of thanking the audience and her family and friends for their support of her passion for singing at the end of the competition differentiated her from the rest of the contestants who did not do that...

    SOO, what do you think??

    More insights to come later -- I think I'd like to add a section on "How to Promote a Superstar..."

  • Happy Birthday to AlivenotDead.com!

    Wednesday, May 14, 2008 1:00AM / Members only

    Flashback: Pictures from the SF International Asian American Film Festival and St. Patrick's Day Weeks

    I met some awesome AlivenotDead.com members in person during the two weeks.  Kudos to the AnD team for creating such a great community to embrace and help artists connect and share worldwide!  Check out my AlivenotDead site ==>  www.alivenotdead.com/soohoo.

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    collage7

  • Submit for the Women 2.0 Business Plan Competition!

    Friday, Apr 4, 2008 8:06PM / Members only

    Go to www.women2.org to learn more
  • More entries >

My guestbook More comments >

  • Please login or sign up for FREE in order to add a comment.

  •  
    posted on Thursday, Aug 13, 2009 2:33PM  [Report]
    Happy Birthday Bonnie!!!!! **CHEERS**
  •  
    posted on Wednesday, Aug 12, 2009 5:01PM  [Report]
    happy upcoming birthday! =D
  •  
    posted on Saturday, Mar 14, 2009 3:23PM  [Report]
    I just found out my type is 'Naturally Original' on the 'alivenotdead.com + adidas' originality quiz.
    Click here to give it a try!
  •  
    posted on Friday, Mar 13, 2009 8:56PM  [Report]
    I just found out my type is 'Naturally Original' on the 'alivenotdead.com + adidas' originality quiz.
    Click here to give it a try!
  • Official artist 
    posted on Friday, Jan 2, 2009 6:36PM  [Report]
    Best wishes for 2009 Bonnie! Cheers.
  • posted on Thursday, Aug 14, 2008 1:54AM  [Report]
    so old now...
  • Official artist 
    posted on Thursday, Aug 14, 2008 1:33AM  [Report]
    happy belated, Bonnie! (:
  •  
    posted on Tuesday, Aug 12, 2008 6:08AM  [Report]
    Happy Early Birthday! =) *Cheers*
  •  
    posted on Wednesday, May 21, 2008 2:09PM  [Report]
    awe... so I missed you... so sorry... =(
    the next event? next year... hehee... =) but yea, the work there is very inspiring and creative... It is quite interesting...

    the type of artwork? I don't know... things that catch my eye would be color and maybe typography... =)
  • posted on Friday, May 16, 2008 10:36AM  [Report]
    Above & Beyond
  •  
    posted on Friday, May 16, 2008 12:23AM  [Report]
    we are thinking about buying the wiifit... hahaa... =)

    hey, just wondering, did you make it out to SFSU yesterday for the exhibit? I was in-and-out so I was afraid I missed you... I was late to it... didn't get there until about 7pm, then stepped out for a little bit and then came back and stayed till 9pm... hahaa.... I'm going to post up pics in a little while... =)
  • posted on Friday, May 16, 2008 12:13AM  [Report]
    Soon, I hope. This yearly film festival thing ain't cutting it. Haha.
  • posted on Thursday, May 15, 2008 1:45AM  [Report]
    i'll see you at the end of the month! I'm leaving SF again so I'll be back next week!
  • posted on Wednesday, May 14, 2008 1:31AM  [Report]
    yo xiao mei, where you been?
  •  
    posted on Wednesday, Apr 30, 2008 2:10PM  [Report]
    oh, really, you're gonna go? awesome.. actually I'm planning to go there for the opening reception... May 14, 6pm - 9pm... will you make it?
  •  
    posted on Wednesday, Apr 30, 2008 1:59PM  [Report]
    not much... still have to create my portfolio.. hahaa... *eek*
    being lazy and playing Wii... hahaa... not good, I know... o.O
  • posted on Wednesday, Apr 9, 2008 11:35AM  [Report]
    Ya, I suppose. I still buy and eat Pocky anyhow, because I'm secure in my masculinity. :p
  • posted on Monday, Apr 7, 2008 12:57PM  [Report]
    I'm still waiting on getting the other cooler pics from the ppl I met up in Asia!
  • posted on Monday, Apr 7, 2008 11:37AM  [Report]
    Hi, Bonnie! I'm actually part of the San Francisco Wushu Team and we'll be performing at the Cherry Blossom Festival next Sunday (April 13th) at 4 PM in the Peace Plaza.
  •  
    posted on Thursday, Apr 3, 2008 12:54PM  [Report]
    yea, I just realized that I haven't made my own portfolio yet... *opps* o__O

    hey, you're my 1000th comment... ;)
  • More comments >

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  • Native San Franciscan. Studied in the States and then in England....

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  • Gender: Female
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