First Asia Product Collaboration For Subcrwe x Vans OTW
It’s been 2 years, from design to the final sample of the Asia’s first product collaboration for Subcrew x Vans OTW, and it is finally released on March 2 last friday in Beijing and will be in all our UNITY stores and selected Vans store on March 10.
For this Subcrew x Vans OTW project to come true, the most important is that we have very similar backgrounds. We both have the elements of skateboarding, music, art, and fashion. And Vans is our favourite skateboarding shoes when we were young, the reason that we chose Alomar is that this shoes not only can skateboard, but also perfect for usual day to day wear and very fashionable.
The fact that this is the first pair of collaboration in the whole Asia, and this year is the year of Dragon, so we chose the colour red for this pair of shoes. And in particular, we chose to have horse hair, crocodile skin to match the characteristics o dragon. In addition, Canton Road is known worldwide because it is a shopping paradise. However, Canton road is very long and it is also where our Subcrew headquarter is located. Therefore, we printed “the CANTON ROAD” on the insole. As we are a local Hong Kong brand and to have the opportunity to collaborate with Vans and release the first product collaboration in Asia is a dream come true to us. I hope this project can promote the skateboarding and streetwear culture, as well as our core believe “WE ARE THE SUBCREW” and “UNITY IS POWER”.