Quincy Lloyd
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3 Classified Ad Writing Tips To Build Your Business With


Classified advertising has become one of the most sought after ways to get target traffic to your site. Sites like Craigslist are being used by countless internet marketers in order to garner more visitors to a website. However, the success if your classified advertising campaign completely depends on how well you write your ad and if it converts well enough. Your ad copy needs to appeal to certain emotions or else people aren't going to care about what you've written. You don't have to write a long, complex ad if you want great results, as you only have to be able to get people to act. Given below are 3 effective tips to help you create more effective ads.

The first thing you need to do is make sure you have a call to action that is strong so that people reading your ad know just what you want them to do. If you hope that they rush to your website and opt for your monthly newsletter, then spell that out for them. If you want them to send you an email for further information, then you should tell them that as well. You can't expect people to automatically know what you are wanting. Don't make an assumption that they know how to act if you don't let them know what you want. Your prospects must be treated like laymen and you must explain things in short, simple language. Besides that, your ad copy should follow all the rules of successful copywriting and having a call to action is very much a rule that you shouldn't forget.

The body of your ad should contain the most critical benefits of your product or service. You could have the most effective headline you've ever written, but your ad will fail if the body isn't as good or better. Your prospect must connect to the written ad, because if the benefits don't appeal to the reader, they won't want to take action. The best way to make sure that the complete ad is perfect is to look at it from a third person's point of view. You could also let someone else read it to see if they find your ad appealing on an emotional level.

Honesty is very important in business and will take you a lot farther than any short-term gains you may get from being unethical. When you are honest then it will shine through your ads and people can sense it. A ad that adequately conveys what your offer can do for the reader is the best approach. Not only will your message be stronger but you won't risk the likely chance that your dishonesty will be exposed and you losing the reputation that you took time to build.

All in all, from the techniques above, we can conclude that classified advertising can bring you the results you want if you know what to do. Eventually, you will create ads that depend on how well people respond to your campaigns. Once you get the hang of writing truly effective ads, you will know exactly what to do to get all the traffic you want.

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July 13, 2012