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  • Mark Roush has been working in the world of film and video for over ten years and has worked on dozens of projects for companies such as Nike, Autodesk, Intel, Black & Decker, Laika, The Disney Channel, VH1, Hewlett Packard, Wieden & Kennedy, Euro RSCG, Brammo, Icebreaker, and many more.
    http://www.newadjustment.com

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  • Persephone Update! Demon FX by Nick Nakadate

    Thursday, May 24, 2012 7:40AM / Members only

    Progress is continually moving forward with the live-action /CGI infused short film, Persephone.

    One of the lead designers on the project, Nick Nakadate, discusses the Mist Demon.

    By Nick Nakadate Related Skill Sets: 2D, 3D

    Aside from the stand-out Persephone, a girl made of chocolate, in Mark Roush’s Persephone, there is a demon. In working on the demon look development, I was able to incorporate a few techniques from the film visual effects world. Often times, FX “looks” are derived from a series of technical, and sometimes very tailored 3D render passes or elements. In the case of the demon, I created three main passes to control transparency, surface angle treatment (based on the normals of the 3D demon model), and an inner animated smokey element. These three passes are composited and treated with further 2D FX to create the look. The images below show the render passes and a sample of the look in-process.

    Demon FX development

    Demon FX development

    Demon composite FX

    Demon composite FX


      50 views Share    

  • Persephone Pt: 7 and Weevil & Nightshade Update

    Saturday, Apr 28, 2012 8:19AM / Members only

    It has been a long two months since my last update... and there are many important and unimportant matters to write about.

    Of course, what deems something important compared to non is of no concern to me, as I am busy navigating the recesses of my memory banks to actualize past truths in a manner which is comprehensible to you... the veritable reader.

    Work-wise, everything has been going quite well. I polished up six editing projects for Nike in these past two months and produced a music video for The Toadies who started their tour with Social Distortion a few weeks back. The song was entitled, "Summer of the Strange" and needless to say... we had many strange things in this video. Dennis Fitzgerald Directed and Joel Stirnkorb lensed the beast.

    Outside of that... I recently traveled to Boston for a bit of relaxation and debauchery. The second night there I ran into a cool cat outside a bar named Matt. We started talking film and music and I soon found out that he is known as Mr. Projectile who just started touring with Bassnectar. Next thing I know I am on the guest list, handing over my ID at the show the following day. Needless to say, it was a bad-ass concert with Mr. Projectile kicking off a sweet opening set which was very Aphex Twinesque and Bassnectar pulsation the neon clothes off the flesh of every young soul who danced their E-laced minds and bodies all over the floor.

    Onto Persephone:

    Animation Dynamics has been putting in a substantial amount of work preparing each shot for the impressionistic transitions which occur between each scene. Nick Nakadate and I worked together to put a proper color palette in place so that the flow of each shot parallels the emotional construct of the storyline and its progression. In short... the image below is but a small taste of one layer, out of three, that will exist during the course of each shot.

    Next week, we're reviewing the first assembly cut of the whole project to discuss ebb and flow. It's coming together, slowly but surely.

    Weevil and Nightshade's Compendium of Farables & Tales is 90% complete. Darrell Williams has just about finished the layout of the book, which is clocking in just under 100 pages and our wondrous illustrator Carla Lee is putting together sketch ideas for the final illustration. There will be a total of sixteen illustrations throughout the book and each one carries with it, new meaning and insight for each farable.

    Here is a taste of her newest illustration...Atlantis sewing his lips shut.

    Now, time to get back to designing, writing up the project's social marketing campaigns, and creating a more concrete promotional platform.

    Pass the word to friends, family, and colleagues!

    https://www.facebook.com/persephonefilm

    https://twitter.com/PersephoneFilm

     

    END OF LINE

      106 views Share    

  • Persephone: Colorful Transition - CGI Update from Animation Dynamics!

    Thursday, Apr 5, 2012 12:08PM / Members only

    Persephone: Colorful Transition

    Working on Persephone (Mark Roush’s short film about a girl made of chocolate) has brought the opportunity to create a look that is painterly and dreamy. I have been creating CG backgrounds from 3D sets that are then treated in 2D for a more painted look and feel. In working on transitions among the shots, I have been exploring the opportunity to introduce more organic and painterly transitions. How does it move? What is the color palette and timing? How does paint move, or is it really paint, or more of an intangible dream scape? So the work flow also experiments with how transitions move between shots, and how their environments intertwine.

      14 views Share    

  • "Persephone" featured on OregonAnimation.com!

    Saturday, Mar 10, 2012 2:32AM / Members only

    “Persephone:” a Live-action, CGI-infused Short Film

    Mar 9, 2012   //   by oregonfilm   //   Blog, Case Studies, Oregon Animation Industry  //  No Comments

    The Cast of "Persephone"


    During the turn of the 19th century, in a tiny town nestled somewhere in the Netherlands, a husband and wife had once run a very unsuccessful candy shop. Desperate, broke and starving they had decided to trade their souls to a demon in exchange for a recipe that would teach them how to make the most delicious chocolate in the world. Much to their dismay, the next morning a basket was discovered on their doorstep, and inside – a young, living child made of chocolate.

    And so, begins the tale of “Persephone”, a live-action, CGI-infused short film written by Mark Roush and currently being animated and designed by the talented people at Animation Dynamics.

    Animation Dynamics, or ADi, is a Portland-based animation company that was founded in 1996 and is currently owned Kate Ertmann. ADi excels in visual communication for business-to-business marketing, consumer advertising, direct response television, education and entertainment. Their clients range from Fortune 500 high-tech firms to independent film producers.

    Over the course of the past few months, Mark has been working alongside Kate’s talented and creative team to create the atmosphere that Persephone exists in. Imagining the world initially fell upon Mark’s hands to research photos of period architecture, wood patterns, designs and so forth. However, once production of the shoot was complete and the footage was handed over to the team at ADi, they took it leaps and bounds beyond Mark’s initial inquiries into art, architecture, and design… diving deeper into the history and time-period of which the story takes place.

    The world that encompasses the “living” actors of the Persephone story is made of mist and clouds, which continually flows and shifts in order to create a more ethereal, impressionistic atmosphere. The basis of this choice in aesthetics exists in accordance to the fluid dynamic of earlier discussions between Mark and the team at ADi regarding the flow and pace of the project; as a non-cutting, morph- based edit. If you have ever listened to someone tell a story… you imagine the characters and descriptive elements visually in your head, flowing and fading in and out… constantly changing.

    This style is also meant to juxtapose the underlying message in the story.

    “People with an interest in social problems and subject matters that young adults encounter during different stages of their lives, such as struggling with ones personal identity and dealing with issues revolving around acceptance of ones inner and outer appearance, will hopefully find the innovative approach this story takes to be fresh and entertaining. Teens and young adults may not be able to relate with the black-and-white fairy tales of old because modern life is more complex, chaotic and random due to the advent of mass communication. This story must move as dynamically and flow as complexly as the life of a young adult does… not in black and white but in various shades of every color in the spectrum.” Says Mark.

    Animation is scheduled for completion, April 2012. Mark has just begun the social media campaign, which will soon include chocolate giveaways, contests and drawings. Be sure to visit and “Like” our Facebook page at www.facebook.com/persephonefilm and “Follow” the Twitter page at www.twitter.com/PersephoneFilm to be included in these special offerings and events!


    Mark Roush
    Writer, Director & Editor
    New Adjustment Productions
    www.newadjustment.com

    Kate ErtmannPresident & Executive Producer
    Animation Dynamics
    www.animationdynamics.com



    Spread the word! Check out our article on OregonAnimation.com http://www.oregonanimation.com/2012/03/persephone-a-live-action-cgi-infused-short-film/

      51 views Share    

  • New "Persephone" Update! Mmm…Chocolatey!

    Wednesday, Mar 7, 2012 9:04AM / Members only

    Mmm…Chocolatey!

    One thing people who know me well know about me is this…I’m koo-koo for Cocoa Puffs. Actually that isn’t entirely true, I was never allowed to get chocolate cereal as a kid, and if I had been, I would have totally gone for Count Chocula.

    But it is true that I have chocolate on the brain these days, and that’s owed in no small part to the work we’ve been doing here at the shop on Mark Roush’s short film Persephone. In the free association, free range pathways of my mind, our return trip to the studio for pick up shots last month put me in mind of Goldfinger, the 1964 James Bond film in which the secretary Jill Masterson (played by Shirley Eaton) dies from “skin asphyxiation” (as explained by Sean Connery’s expository dialogue). I had heard in my youth, I’m guessing from my older brother, who as a cusp Boomer claimed knowledge of all things Sixties as his birthright, that the body double for Ms. Eaton had actually died from skin asphyxiation herself and that the famous scene of her dead on the bed was a so-called “snuff” shot. I believe I may have reported this as fact during down time on the set of Persephone. Turns out to be an urban legend.

    Alex Lazar as Persephone

    Irregardless, as my brother used to say, (which actually IS a word–Urban Myth #2 debunked in this post!), the synthetic chocolate skin that title actor Alex Lazar braved–lovingly applied by Christina Kortum over the course of four hours–did seem to cause a bit of a reaction from our heroine. Late in the day we were attempting to shoot some still photography to make a 3D model of Persephone. This technology requires the actress to stand perfectly still while photographs are taken in three concentric rings of varying heights. The green screen actually is an impediment to this process because the software  interprets background clutter as depth information. That’s why we dressed the set in the manner you see in the photograph to the right. After a costume change and a second series of these photographs, Alex became a little perplexed seemingly beguiled–not by this process but rather the fact that I was giving her incessant accolades for, in her words “just standing [there]“. It seems she thought, from her experience as a professional model, that kind of tireless poise was to be expected!

    It wasn’t exactly “Death By Chocolate,” but maybe better described as a case of the Visual Effects Supervisor getting under her skin!

      91 views Share    

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  •  
    posted on Sunday, Mar 11, 2012 5:33PM  [Report]
    ok, yes ... that makes sense!
  • Official artist 
    posted on Thursday, Feb 16, 2012 10:23PM  [Report]
    M3GA <3
  • Official artist 
    posted on Thursday, Feb 16, 2012 10:22PM  [Report]
    M3GA <3
  • posted on Monday, Feb 13, 2012 9:59AM  [Report]
    Thank you very much~
  •  
    posted on Sunday, Feb 12, 2012 10:30PM  [Report]
    no problem! (it was our editors that highlighted it)
  • posted on Thursday, Jan 19, 2012 3:06AM  [Report]
    Alas, no green flash...
  • posted on Saturday, Jan 7, 2012 5:02AM  [Report]
    Awww thank you for your kind worlds Mark...I am always happy to inspire. Take care...Tx
  • posted on Wednesday, Dec 28, 2011 9:29AM  [Report]
    Just passing through...what, no coffee???
    Wishing you good times Mark ;)
  • Official artist 
    posted on Sunday, Dec 4, 2011 6:17PM  [Report]
    M3GA <3
  • posted on Monday, Nov 28, 2011 10:02PM  [Report]
    Dear Mark,

    thanks dropping by.
    cheers,
    fwei.
  •  
    posted on Sunday, Jul 17, 2011 10:10AM  [Report]
    thanks! let me know if you do make it out.
  •  
    posted on Wednesday, May 4, 2011 10:53AM  [Report]
    cool. look forward to checking it out!
  • posted on Saturday, Mar 12, 2011 10:27PM  [Report]
    Thank you for the support :)
    It's nice to meet you.
  • Official artist 
    posted on Sunday, Jan 9, 2011 9:08AM  [Report]
    Hi Mark,
    thanks so much for the add
  • Official artist 
    posted on Monday, Jan 3, 2011 6:20PM  [Report]
    Hi Mark, great work!
    wish u a superrr great 2011:)
  • posted on Friday, Dec 31, 2010 2:16AM  [Report]
    Happy New Years from everyone at alivenotdead.com!
  • posted on Tuesday, Aug 17, 2010 7:54PM  [Report]
    Happy Birthday to you!
  • Official artist 
    posted on Thursday, Aug 12, 2010 4:07PM  [Report]
    happy birthday,Mark
    also best wishes from china
    dir kensin (also perry's friend)
  • Official artist 
    posted on Thursday, Aug 12, 2010 4:41AM  [Report]
    Happy birthday and all the best wishes from Mainland China.

    Cheers

    Perry Ho
    Dop - Hong Kong & Mainland China
  • posted on Thursday, Aug 27, 2009 10:26PM  [Report]
    happy birthday
  • More comments >

Stats

  • Director and editor by day, screenwriter by night - Mark Roush crosses into unparalleled worlds in both occupations...

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  • Occupation:  DirectorFilm/TV ProducerFilm/TV Editor
  • Age: 38
  • Gender: Male
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