
The Cast of "Persephone"
During the turn of the 19th century, in a tiny town nestled somewhere
in the Netherlands, a husband and wife had once run a very unsuccessful
candy shop. Desperate, broke and starving they had decided to trade
their souls to a demon in exchange for a recipe that would teach them
how to make the most delicious chocolate in the world. Much to their
dismay, the next morning a basket was discovered on their doorstep, and
inside – a young, living child made of chocolate.
And so, begins the tale of “Persephone”, a live-action, CGI-infused
short film written by Mark Roush and currently being animated and
designed by the talented people at Animation Dynamics.
Animation Dynamics, or ADi, is a Portland-based animation company that was founded in 1996 and is currently owned Kate Ertmann.
ADi excels in visual communication for business-to-business marketing,
consumer advertising, direct response television, education and
entertainment. Their clients range from Fortune 500 high-tech firms to
independent film producers.
Over the course of the past few months, Mark has been working
alongside Kate’s talented and creative team to create the atmosphere
that Persephone exists in. Imagining the world initially fell upon
Mark’s hands to research photos of period architecture, wood patterns,
designs and so forth. However, once production of the shoot was complete
and the footage was handed over to the team at ADi, they took it leaps
and bounds beyond Mark’s initial inquiries into art, architecture, and
design… diving deeper into the history and time-period of which the
story takes place.
The world that encompasses the “living” actors of the Persephone
story is made of mist and clouds, which continually flows and shifts in
order to create a more ethereal, impressionistic atmosphere. The basis
of this choice in aesthetics exists in accordance to the fluid dynamic
of earlier discussions between Mark and the team at ADi regarding the
flow and pace of the project; as a non-cutting, morph- based edit. If
you have ever listened to someone tell a story… you imagine the
characters and descriptive elements visually in your head, flowing and
fading in and out… constantly changing.
This style is also meant to juxtapose the underlying message in the story.
“People with an interest in social problems and subject matters that
young adults encounter during different stages of their lives, such as
struggling with ones personal identity and dealing with issues revolving
around acceptance of ones inner and outer appearance, will hopefully
find the innovative approach this story takes to be fresh and
entertaining. Teens and young adults may not be able to relate with the
black-and-white fairy tales of old because modern life is more complex,
chaotic and random due to the advent of mass communication. This story
must move as dynamically and flow as complexly as the life of a young
adult does… not in black and white but in various shades of every color
in the spectrum.” Says Mark.