Kevin On
74,617 查看| 296  更新

Our most feared competitor, TIME!

wow... it has been nearly 1.5 months since my last blog entry. despite the unstable economy and uncertain future ahead, there is plenty of work to be done. i've been occupied with back-to-back events, new projects, personal errands, and the list goes on...

i have been involved in quite a bit of new biz pitches and brainstorming sessions lately. and i feel i am running out of creative juice. being creative and coming up with big ideas for clients is my day-to-day job, which could pose challenges to some (e.g. accountants and ibankers, no offense). there is never a "best idea" because like the chinese saying goes, "the is always another higher mountain". we are not competing with other creative agencies to win a business, but rather, competing with time, time to come up with something to boost the "wow" factor when the client hears our idea.

if we had all the time in the world, we could use this time to look for ideas, get insights, be creative to come up with a kick-ass campaign. but we don't... so the only way to compete with time is to use it to read, to see, to converse, to listen, to experience, to come up with the big idea that is slightly better than the one prior. this is a really difficult task and often times, an around the clock commitment.

for a financial consultant, his or her job ends at 4:10pm when the stock market closes, but for creative consultants, it doesn't really end at all...

9 年多 前 0 赞s  暂无评论  0 shares




english, cantonese, mandarin
Hong Kong
May 27, 2008