During the next few days I will be documenting some of the people & things seen here at Capsule, Project and Magic in Las Vegas!

I like this motto and I wish people would pay more heed to it. As a personal trainer, my biggest peeve in modern gyms – by far – is the overuse of aerobic training. Yes that means all those people pounding away for hours on the treadmills and cross-trainers.

The most common response I get when I quiz people on their choice of exercise is “oh well, It’s better than nothing”. I dare you to find anyone who has ever had success – with anything – with this approach.

A large portion of my clients are females over the age of 40, and excessive aerobic exercise is not only ineffective for most people within this age bracket, but also potentially damaging. This is because aerobic exercise burns muscle at a time when the aging process is already naturally decreasing muscle mass and bone density. That is not a good combination.

Recently I started a group Strongman / Stronggirl training session. The first 3 people to sign up were all women aged over 50. If you want a training session that will build your strength as well as your cardiovascualr health, I implore you to find a reputable coach in your area offering similar classes. Here’s a snippet of one of my recent sessions.

For any Pilates or Yoga aficionados out there, research clearly shows that the now infamous ‘core muscles’ are only fully activated under heavier loads. So if you’ve been doing this type of training for some time I implore you to give Farmer’s Walks or Prowler pushes a go to take your core strength to the next level.

We’ll be rollin out to Sin City aka Las Vegas next week to showcase our Staple Fall/Winter 2012 Collection! For the first time, we’ll be showcasing with the good people at SLATE. If we don’t win Best Booth of the Show, I’m pulling a Kanye! See you then! If you’re an account that is interested in seeing the collection, see below for more details.

When people heard that Alife was also helping us on the Truth1585 Project, they were admittedly a little shocked. The Alife crew is a major O.G. player in the streetwear game, but they definitely represented a culture of…well…”reckless abandon” shall we say? But as I always said, Truth is not about anti-smoking. It’s about anti-big tobacco. And I felt the folks at Alife could really help articulate this story. And that they did…here are some words from the Alife Crew:
Now available, the ALIFE DELIRIOUS TRUTH Campaign T-shirt. A gift with in-store purchase while supply lasts (ALIFE NYC Shop only, available in black or white).  “As long as you know the facts, smoking is none other than your choice however delirious that choice may be. “ Long-time friend and collaborator Jeff Staple (we used to sell Jeff’s classic Chinatown Gun Shop Tee in the original Alife shop on Orchard Street) called and asked if we’d be down to participate in the latest Truth campaign.
We’d already participated in a Truth campaign once back in 2000 and we were happy to do it again, this time in the form of a T-shirt design (pictured below).  We’re not ones to preach against personal choices. We believe everyone is free to make his or her own, and is bound only to the consequences that come with said choices.  That said, we don’t like lies and The Truth’s mission is mainly to expose the tobacco industry’s manipulation of the truth about the health impact of their product.
Speaking of truth: At Alife, we smoked our share of cigarettes and eventually we chose to quit.
We feel we’re better off that way. Aside from killing us, cigarettes made us smell like shit, they were turning our skin grey, weakening our teeth, shortening our breath, yellowing our walls and artwork, they were burning holes in our clothes and in our wallets…
It was kinda fun while it lasted, but we can’t say anything good came out of it.

In case you’ve been living under a rock for the past few years, Bodega is one the best stores in the country now. The secret store behind the deli has been pushing the retail envelope as well as bringing out some incredibly fresh SMU product. Hence, getting them and their influential community involved in Truth1585 was important to me. I love this athletic themed design they came up with. The tee is available exclusively at Bodega now. Peep the video below for more information and visit Truth1585.