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Eva Mahoney
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Social Marketing Made Easy

Each claim to offer all you need. But in practice, it does not quite work out this way. You need to cherry pick which of the functions you want with each application. So set out here are the functions from each applications that will work well to manage all of your social media activity.

And why don't you extend your footprint and cherry-pick, with various tools? This also stops you from too much reliance on one use provider. Plus it gives you the all-important patient distribute of programmed tweeting, which always requires a prudent approach to avoid the dreaded Twitter De-Activation. So let's look at how to get the best from each tool?

  1. Tweetadder - let's you program Twitter direct emails but their real point of difference can be a search for multiple targets that you should follow, based on the keywords that you really select. Some great geekery into the Twitterland API gets you thousands of targets. Then you can program how of course, if you follow, at precisely what daily levels.

There is a temptation to create a huge target list unless you are really limited with your keywords. It's actually much better to accomplish this for one keyword, in small burst of a few hundred targets at any given time. Then see the relevance of whom you will be following and who follows back. There is also a neat app to decide how long you wait to become followed - and unfollow if you're not followed back within a day limit that you select.

  1. Tweetdeck - let's you display a number of accounts together and choose the contents and fields which you want to view. Not very innovative within our opinion.

  2. Hootsuite : let's you display multiple accounts like tweetdeck, but across more social media. Easy to retweet together with track your direct messaging. But there are two points of difference we absolutely love concerning Hootsuite. First is the 'Hootlet' that you paste into your browser bar. This allows you to capture a web page that you want to tweet out for your followers, onto your Twitter pages, etc. It is very simple to add the web site title, heading, reduced url and frequently a thumbnail visual too - all with one mouse click on your hootlet button. Then you can select the accounts inside your Hootsuite lists that you do or don't want to send details of the page to.

It even let's you add some of your own text. And it has a box for you to add a secondary url you want to highlight to that viewer. It's great for multiple tweeting of current information or new insights. But beware of two things that can usually get you banned from Twitter - the first is using that secondary url for a direct affiliate link or even cloak. Better to use your own web page urls and then re-direct. The second thing to stay away from is re-editing a hootlet to highlight increased profile @username. And if you get this in a re-edit at the beginning, Twitter's virtual police monitors will ban your accounts in that hootlet. Within a heartbeat, without appeal.

clikc here, click here, Go Ninja Marketing

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May 25, 2012