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Eric Nakamura
Graphic Designer , Illustrator , Magazine Editor
601,466 views| 1,783  Posts

Nike building at the 798

What can't Nike do? Now they're in art areas. I had to shoot a bit of video to show you their gallery building or whatever you want to call it. It's pretty amazing. Imagine, the Olympics are sponsored by Adidas, but Nike sure has a large foot in the door. Upon talking to Colin at W+K, I guess they're sponsoring tons of athletes, so you'll see them wearing the gear, but on the podium, you won't see them with the gear. I figured their strategy was to do the cool stuff around the Olympics and be just as influential, but let Adidas have the sponsorship and be commercial, but I guess Nike is doing both, anyway. Amazing building.

over 12 years ago 0 likes  0 comment  0 shares

About

Publisher and President Giant Robot Magazine and Stores. Will put foot in your ass if needed. I like bunnies, toys, curry, and art.

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english
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Los Angeles, United States
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male
Member Since
March 22, 2008