My blog
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BRAVE 6 Cultivate !
Tuesday, Apr 28, 2009 7:04PM / Standard Entry
Last weekend, we released the sixth issue of BRAVE , the seasonal ‘zine that we [Diesel] created for Asia. For this issue, there is a new section called CULTivate, and photographer Wing Shya shot a portrait series of some of the freshest and coolest talents from Beijing today…pick up a copy at Lane Crawford ifc mall or at Diesel stores…also, big thanks to Alexi and Mima in Beijing for helping set up the shoot…
As part of the launch for BRAVE 6, we also created a special Diesel pop-up corner at Lane Crawford ifc mall, where images from the CULTivate section are exhibited along with an exclusive selection of merchandise from Diesel Black Gold and Diesel collections…and when you buy something at this corner, you get a limited edition BRAVE 6 tote bag…
Any of you guys get a chance to take a look at Brave6 or Diesel pop-up corner at Lane Crawford? What do you think?
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Diesel Black Friday - It's OVER!
Monday, Apr 20, 2009 5:09PM / Standard Entry
Hi AliveNotDead(ers),
Thanks for all your support in making this Diesel Black Friday weekend such a huge success! We hope you found your Diesel Black Banknote and stopped by our stores. Here are some photos to recap this fun weekend...
We cracked the code for the suitcase for the big reveal!....
Then we headed on over to Causeway Bay to our Kingston Store to see "DBF" in action...
Diesel Banknotes flying out of our staff's back pocket! Let it rain!
Remember, if you're interested in promotions and special events like these in the future, log onto www.bravezine.com and SIGN UP!
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Peek-A-Boo! Diesel Black Friday is almost here...
Thursday, Apr 16, 2009 3:19PM / Standard Entry
Hmmm...wonder what's inside that Diesel Black Friday suitcase? . . . .
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DIESEL BLACK FRIDAY
Tuesday, Apr 14, 2009 12:48PM / Standard Entry
Diesel continues its brave and innovative relationship with fans by offering them Diesel Black Money: free illegal banknotes. The outlaw notes will be valid for shopping at Diesel for one whole weekend, starting on the notorious Diesel Black Friday: that is to say, Friday April 17th.
The black cash will be the official currency to buy your favourite Diesel products. It can be spent in 23 different countries around the world* at select Diesel stores and other points of sale worldwide. The illegal banknotes will be valid during the already infamous Diesel Black Friday April 17th to Sunday April 19th.
*Austria, Belgium, China, Croatia, Denmark, Finland, France, Germany, Greece, Hong Kong, Italy, Korea, Netherlands, Norway, Philippines, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, UK, USA.
Bundles of the illegal currency will be found in unexpected places all over Hong Kong. Pay Attention: Diesel Black Money could be at your next MTR station or at your local magazine stand. We will also be sending out “leaked” information regarding Diesel Black Friday activities through SMS and e-mail.
In-store happenings will support the initiative: Diesel stores will be crowded with fans enjoying the Diesel Black Friday experience. For the Diesel Planet Store on Queen’s Road Central, passersby will stand in awe of the larger-than-life Diesel Black Friday special window installation! Inside all Diesel stores, enjoy your weekend shopping with remixed versions of “Money Honey”, “Dirty Cash”, “Material Girl” and many others from the Diesel music vault.
Happy Shopping during Diesel Black Friday!
Want to know more? Please contact any of our participating stores listed below or just drop by!
Diesel Planet Store - 20 Queen’s Road Central
+852 2525 0540
+852 2895 1592
Shop 2323-5,
+852 2117 0418
Shop 2071, Elements,
+852 2196 8445
Shop LG2-25, Festival Walk,
+852 2265 8275
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DIESEL BLACK FRIDAY Survive the crisis with Diesel Black Money!
Tuesday, Apr 14, 2009 11:53AM / Standard Entry
在今天的經濟環境下，你是否擔心失去你的財產，失去你的流動資金？不用憂慮，Diesel會助你渡過這個難關。
在這沒有安全感的時代，Diesel卻堅持其勇敢及創新理念，打算向各位支持者「派錢」─ Diesel Black Money。拿著這些「黑色紙幣」，即可於4月17日開始的Diesel Black Friday週末到Diesel店盡情購物。Diesel Black Money可於店內購買你心愛的Diesel產品。它可於全球23個國家指定的Diesel店舖*及全球指定的鎖售點使用。這些紙幣的有限使用日期為4月17至19日的Diesel Black Friday。
*奧地利、比利時、中國、克羅地亞、丹麥、芬蘭、法國、德國、希臘、香港、意大利、韓國、荷蘭、挪威、菲律賓、塞爾維亞、新加坡、西班牙、瑞典、瑞士泰國、英國、美國。
全世界都會有驚喜的活動派發Diesel Black Money，一束束的偽鈔會遍佈於全港令你意想不到的地方，請注意，Diesel Black Money隨時會於下一個地鐵站，或於隔鄰的報販出現。此外，我們並會透過短訊及電郵以「洩漏」Diesel Black Friday的活動機密。
屆時店內亦會相當熱鬧，Diesel的愛好者將能親身體驗Diesel Black Friday。位於皇后大道中的星球店，巨型的櫉窗設計將會把行人的目光吸引過來。置身於店中，一邊 享受購物的樂趣，一邊欣賞混音版本的“Money Honey”, “Dirty Cash”, “Material Girl”，還有Diesel強大的音樂庫內的更多勁歌。
於Diesel Black Friday享受瘋狂購物吧！
想知道更多關於Diesel Black Friday的資料，可聯絡或親臨以下有份參與的Diesel店舖
Diesel 星球店 - 中環皇后大道中20號
+852 2525 0540
銅鑼灣名店坊京士頓街6號
+852 2895 1592
尖沙咀海港城2323-5號舖
+852 2117 0418
西九龍柯士甸道西1號圓方商場2071號舖
+852 2196 8445
九龍塘達之路80號又一城LG2-25號舖
+852 2265 8275
