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Rising Packaging / Graphic Designer based in Hong Kong and the Netherlands. If you want more info about me look at chungdha.com or google "chungdha" I bet I am always on top.

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Client workflow for artistic works

Monday, Feb 6, 2012 11:59PM / Standard Entry / Members only

As many designers at school might have learned to show progress of your work plus being lazy taking allot of time to finish a project cause you need to show every step you took, it is not a suggested workflow to use in an actual job for a client, the problem is that you will show so many things the client does not know or freak them out cause mostly a work that is under progress would look nothing like the end result.

For example for logo design, you should not show your sketches but show 3 concept which are finished vector designs they basically can directly use. The problem with showing sketches are they would not understand all the drawings and you will give them too much options. They would suddenly jump from what you suggested to something like a doodle that was never intended to be a logo. Or they would ask advice from people who has no knowledge of design and mainly get bad advice from them. Also the problem you would have is that the project would become tedious long and you have to do too much work before ever reaching the end.

The better flow would be to show 3 concepts they can choose and they have a certain amount of revisions and if they need more they have to pay for those. This will limit the amount of choice so they be more careful for what they chooses, they would also write more detailed changes and be more careful about what they want. And you would not work too much and get too little payment out of it.

For filming too your workflow can be improved by skipping out certain steps to show your client, back in the days you would show ruff cuts which was needed cause the progress was long and tedious cause you had to develop the film and really need get the right feedback to finish the film in the least of edits and revisions, cause time is money and every time you develop film it cost allot of money and time. However nowadays with digital it is much easier to do changes but it means if you would show ruff cuts and progress they would change allot of things in the video which in the end again you will have hundreds of edits before you ever see the end.

Also the problem is people don't understand what a ruff cut is they would give most useless feedback, cause they think that what you show is the edit. A ruff cut is just to show the shots in the order you would edit but without any detailed cut nor does it follow the music in a correct way. The basic feedback would be which shot order they would want or if the shot order is correct or not. But basically ruff cuts will freak out allot of clients cause they would think that you don't know how to edit. And might ask for full footage to find another editor.

Also the problem with showing progress videos could be a problem, you might have edit the video and it close to he finish. The problem could arise not from the client, cause most of the time when they are proud of the progress but show friends and most people are cocky and would like to give advice and opinions. Or jealousy and purposely want to ruin the vids. You will suddenly get feedback for major changes after a while, while initial feedback was great but just they asked around and gotten some big feedbacks.

The best way is to basically get all the info and materials you need to finish the video and just finish the video directly and give them 1 or few revisions limits. Most of the time will be directly happy with it or just have slight changes. The thing is when they have a finished video and limited revisions they would be more careful of the changes. But also they will show around proudly and less in a way of asking opinions than during the progress. They would promote it more than trying to see what they need to change. You will have less different cuts and see the end of the projects much faster and have more time to use for next or other projects.

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Chung Dha Lam

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Chung Dha is a designer based in Hong Kong / the Netherlands...
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Chung Dha is a designer based in Hong Kong / the Netherlands. He studied Packaging Design/ Graphic Design and joined different contest to explore his designing abilities, also he do freelance designs for companies and started his own design company Chung Dha.

2001 - I got my Mavo-D diploma at Aquamarijn Reviusplein.

2002 - I joined Gp500store.co.uk with the nickname LaZy_tJaI. Where I soon learned allot of photo editing skills with Paint Shop Pro and from a friend called GAP. I soon became a well known texture skinner in the community.

Later changed from Paint Shop Pro to Adobe Photoshop to improve my skills in photo editing. Later learned skills to convert models from SEM and Mautorex. And learned 3d studio Max from online tutorials. And made different models and most famed for making helmet models.

This year I went to pre-police academy to train my self so I could join the Police force. But in my free time I became more attracted to the designing things for games. I finished that year and got a diploma but did not applied at the police force.

2003 - I worked as a freelance designer for http://www.brandmerk.com/ where I got the first taste of graphic design in a real company. The first logo I sold was also the logo for this company. This year I also went to study at Grafisch Lyceum Rotterdam and was aiming for Animations and Games, but due to too much lessons which I did not needed I left.

2004 - I went to Delft to study Industrial Design at Mon3aan, where I learned problem solving, product design and materials. Studied 2 years before I heard the diploma was for mechanical engineering instead of Industrial Design.

2006 - I found out Grafisch Lyceum Rotterdam got a new study direction for Packaging Design and went to study there. This year they improved with much better lesson programs.

2007 - In the summer I joined Design Contest.net and soon became one of the Design Team Members. At Design Contest I could compete with the contests to test my own designing abilities and learn to improve my skills in designing. Also soon won in a contest to design a t-shirt for NFME F-Body Event in Memphis 2008. I also started this blog at the same time when I joined the Design Contest.

2008 - Started well and I won a logo contest directly and it was also my first time I won in a logo contest. The logo is for CircleOfArtists.com and also for Kings Poker.
Also I've been approached by Good Web Practise to design a new logo for their website.

After publishing a post of a bottle prototype I've made with using sliceform technique, I've been contacted by Computer Arts to make a tutorial about it for the special Packaging Design edition.

In the spring I had contact with a friend of mine Arkady from the GP500store days , who actually does game textures for a game called MotoGP08 and ask me if I wanted to join his team. I first gone into a test and actually passed it and also did it well with the needed time. Then I got the job to do the low helmet resolutions textures of the game for the Wii and Playstation 2. I textures allot of the riders from fairly unknown one to the top rider like Rossi, Stoner, Pedrosa and more.

Begin summer started my own design company Chung Dha and officially registered it as a company. Had a summer internship at Jackson Chang in Den Hague.

End of the summer I became a moderator at Design Contest.

In the winter joined a major packaging design contest held by one of Europes biggest packaging company SCA packaging. Only 90 entrees were submitted from all across the world, and in februari of 2009 a shortlist of 5 designers will be choosen to get 2 more weeks to improve his design in a workshop within the design centre of SCA packaging.

2009 - Embarked on a new journey on the opposite side of the world and moved to Hong Kong to have a better environment for my health and also to be able to design for Asian companies.

Came to Hong Kong and met up with allot of artist and designers. In May went to Speak Up and met Alan Leung and became friends and later worked on a toy together. However during the brainstorm and sketch sessions I accidentally made Dai Fu Lou. Now started a brand named Dai Fu Lou and start building up this brand with different products.
And who knows what the future beholds, but I am sure I will be very busy doing allot of designs.
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Occupation: Cinematographer , Graphic Designer , Dubbing Artist
Age: 26
Gender: Male
Total visits: 181,980