Lower production costs and potential new series ideas will drive the increasing collaboration between the Chinese and American television industries, leading American writers, directors and producers told an industry forum held in Shanghai on Thursday. Creative minds behind hit series such as "Desperate Housewives", "House" and the blockbuster "Kung Fu Panda" addressed the China-US TV and Film Forum, a key event at this week's Shanghai Television Festival.

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Veteran Chinese actor Zhang Guoli