Announcement
- Hollywood Producer and co-founder of ESE FILM WORKSHOPS ONLINE
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It's been a while
Monday, Aug 3, 2009 7:34AM / Members only
Hi everyone
It's summer here in Los Angeles and time just flies. We did an SRO lecture on What Happens to your Screenplay when you Submit it to A Hollywood Studio? And we had two movies air on the Lifetime Movie Network. So all is good.
I would love to hear from some of you and what your summer has been like?
We are planning a September 14th free lecture on Creating a Production Company at the Hollywood Film Office - so if you're in Los Angeles, be sure to check back here for details as we get closer.
Hope you're all having a great summer.
Best,
Rona
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What is a Logline
Tuesday, Jun 2, 2009 11:52AM / Members only
LOGLINES
by
Rona Edwards & Monika Skerbelis**
What exactly is a logline?
A logline is a one or two sentence summary of your story or screenplay. Being able to hone your story down to those few sentences will whet the buyer’s appetite to want to hear either the full out pitch or read the full screenplay. You need it for query letters or when making phone calls to production companies, trying to get them to read your material. The person taking your call will most likely ask you what your story is about and you must quickly reduce your screenplay, story or novel to a line or two giving them the general idea. You want to grab their attention quickly, and if they like it, they will ask questions and want to hear more. If you happen to be in an elevator or sitting on an airplane next to a producer, or anyone in the industry for that matter, and have a moment of opportunity to pitch your idea, you will need a brief logline.
A logline is also sometimes referred to as the “premise” or “concept” of your story. A screenplay, novel and play will have a logline. It is similar to a listing in the TV Guide where a television movie or show is reduced to a line or two to pique the audience’s interest.
Usually, you begin with a protagonist doing some sort of action with an outcome or a protagonist with a desire and will do anything to achieve that desire. It may also convey the tone of the piece. But above all, it tells the story in succinct way.
Examples:
a) A high-spirited young nun leaves her convent to care for seven children, bringing freedom and warmth to their strict household while unwittingly winning the heart of their cold father.*
Or
b) When a nerdy high school student is bit by a spider, he turns into a web-slinging super hero. With his new defender of evil status, the teen learns that with great power comes great responsibility.*
The Los Angeles Times and most other newspaper publications publish listings of upcoming and current films in the Sunday papers. This is a great resource to see how films can be reduced to a sentence.
It takes practice to write strong yet concise loglines but if you can get this practice downpat, you will be on your way to learning how to pitch your ideas. Knowing your logline will help open the door for writers, producers and directors, and is an important asset of storytelling for any filmmaker.
“If you cannot state the gist of a play in three lines, it lacks backbone.”
- Frances Marion (1937)
* Answers to the above: a) The Sound of Music; b) Spiderman
You can contact Rona and Monika via their website www.esentertainment.net
**Rona Edwards and Monika Skerbelis are the co-authors of “I Liked It, Didn’t Love It: Screenplay Development From The Inside Out” from Lone Eagle Publishing. They have worked as development execs and producers, and collectively have 25 years worth of experience in Hollywood. They recently co-founded ESE FILM WORKSHOPS ONLINE, global online workshops, providing professional instruction without leaving your home. Filmmakers who want to learn more about film development; the players involved at Studios and Production Companies, Agencies, Management Companies; creating a production company; finding and developing new ideas; how to pitch those ideas; basic screenplay format, basic screenwriting fundamentals, will benefit from ESE Workshops. Individuals will learn how to apply the skills in order to open doors and network with professionals in the film industry. Just "Click, Type, Download & Read."
To be used for educational purposes only. Please do not duplicate without written permission from Edwards Skerbelis Entertainment. All rights reserved. Copyright 2009 Rona Edwards & Monika Skerbelis
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Rebelronaposted on Tuesday, Jun 2, 2009 11:21AMThans Jeannie - looking forward to being online - can't wait to read your book!
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Jeanne Hartmanposted on Friday, May 29, 2009 1:38PM [Report]rona, I am glad you are on board here at Alivenotdead. Jeanne
Stats
- RONA EDWARDS runs RONA EDWARDS PRODUCTIONS ...RONA EDWARDS runs RONA EDWARDS PRODUCTIONS
(REP), a production company that produces and develops
projects for feature film and television. She Co-Produced
and/or Executive Produced OUT OF SYNC (VH1), ONE
SPECIAL VICTORY (NBC), THE COMPANION (USA/SCI-FI
CHANNEL) which marked the long-form debut of director
Gary Fleder, I KNOW WHAT YOU DID (ABC) and for
German television DER MURDER MEINER MUTTER (SAT.1).
She served as Executive Producer on the documentary,
SELLING SEX IN HEAVEN which aired on the CBC and is
currently co-producing and co-directing a documentary
with award-winning documentarian, Barbara Multer-Wellin. She set up a feature at Warner Bros. titled MATCHMAKERS based upon an article she found in People Magazine, and developed a TV movie, BLIND She produced two more movies KILLER HAIR and HOSTILE MAKEOVER that are scheduled to air on the Lifetime Movie Network in June 2009. More recently, she and Monika
Skerbelis set up a series of movies for Lifetime based upon
books they optioned whose subtitle is Crimes of Fashion.
Ms. Edwards was Vice President of Creative Affairs for
John Larroquette’s Port Street Films, Michael Phillips
Productions and Brookfield Productions. Edwards has had
projects made and/or in development with many of the
major networks and studios including a script deal at ABC,
movies at CBS, ABC, NBC, Hearst Entertainment, VH1, HBO,
Phoenix Television, Edward R. Pressman, Motor City Films,
Warner Bros., and Wilshire Court, to name a few. She
developed a television series entitled ZOMBIE SQUAD for
USA Network with producer Judy Cairo She has been on
panels, guest lectured and presented workshops all over
the world. A contributing writer to THE BEACHWOOD
VOICE, Edwards is also the newspaper’s restaurant
reviewer and is a contributing writer for PRODUCED BY,
the official magazine of the Producers Guild of America.
Rona's Reel Take is a column found in the New York
newspaper, NEWORLD REVIEW. She is a member of the
Producers Guild of America, Film Independent (FIND), the
Nine O’Clock Players and The Academy of Television Arts
and Sciences.
- Gender: Female
- Total visits: 205







